Director, Growth Marketing

Core responsibilities:

• Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results
• Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints
• Manage a small internal team of performance marketers and agency partners
• Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions

This role strengthens brand awareness, shapes omnichannel growth, and ensures a cohesive brand experience across all paid media platforms to support Kate Farms' mission of making nutrition the cornerstone of healthcare so people can live their best lives.

Required skills and experience:

• A minimum of 10+ years of digital marketing experience in healthcare or consumer goods
• In-depth channel knowledge across best-in-class paid search, social, programmatic, affiliate, and OOH platforms
• Experience managing paid media budgets >$5M/yr
• Strong analytical skills, comfortable running comprehensive data analyses and experience with web analytics and visualization tools

Compensation and benefits:

• Base salary range: $150,000 - $175,000 USD plus variable component (On-Target-Earnings)
• Company-matched 401k plan
• Company-sponsored medical, dental, vision, and basic life insurance plans for employee and eligible dependents
• Generous PTO benefit with starting accrual of 15 days per year, two weeks of paid "Refresh" leave, 80 hours of paid sick leave annually, and 11 paid holidays
• Additional benefits: paid disability leave, paid parental/pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, Employee Assistance Program

Kate Farms is a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. Their mission is to make nutrition the cornerstone of healthcare so people can live their best lives.