Application Guide

How to Apply for Director, EMEA Regional Marketing

at Planet

🏢 About Planet

Planet is a unique Earth-imaging company that operates the largest constellation of satellites, providing daily, global coverage of Earth's landmass. This role offers the chance to drive marketing for a mission-driven organization that empowers governments, researchers, and businesses with data to monitor and manage environmental change, security, and resources.

About This Role

As Director of EMEA Regional Marketing, you'll own the marketing strategy for Europe, the Middle East, and Africa, directly supporting sales leadership and a team of regional marketers. Your work will directly impact Planet's revenue growth in key government and defense sectors, making this a high-visibility, strategic leadership position.

💡 A Day in the Life

A typical day might start with a stand-up with your EMEA marketing team, reviewing pipeline metrics and campaign performance. You'll then join a call with the EMEA Sales VP to align on key deals and ABM targets, followed by a strategic review of a co-marketing partnership with a defense integrator. Afternoon is dedicated to analyzing competitive intelligence and preparing a quarterly business review for global marketing leadership.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Planet

Interview Prep

Practice questions for this role

🎯 Who Planet Is Looking For

  • A seasoned marketing leader with 8+ years in B2B marketing, specifically in regional/field marketing and ABM, with a proven track record of driving pipeline and revenue in the EMEA region.
  • Deep experience marketing to government and defense clients (B2G) across EMEA, understanding procurement cycles, security clearances, and complex stakeholder landscapes.
  • A people manager with 6+ years of supervisory experience, able to build and mentor a team while influencing cross-functional partners like sales leadership.
  • Intimately familiar with EMEA market nuances, competitive dynamics (e.g., Maxar, Airbus), and cultural differences across countries, with ability to localize global campaigns.

📝 Tips for Applying to Planet

1

Quantify your ABM program results: include specific metrics like pipeline generated, deal influenced, or ROI for at least two ABM campaigns targeting government/defense.

2

Highlight any experience with Earth-imaging, geospatial, or satellite data – even tangential – to show understanding of the industry.

3

Tailor your resume to emphasize EMEA experience, especially in UK, EU, and Middle East defense markets, and mention any security clearances or familiarity with ITAR/EAR.

4

In your cover letter, explicitly state your leadership philosophy and how you've developed teams in a remote/hybrid environment.

5

Prepare a 1-page strategic plan for the EMEA region (focused on B2G) to demonstrate your strategic thinking and local market knowledge.

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with B2G marketing in EMEA, including examples of campaigns targeting civil or defense agencies.', "How you've built and led high-performing marketing teams, with emphasis on mentoring and remote management.", "Your understanding of Planet's mission and how your skills can help expand their impact in EMEA government sectors.", "Concrete examples of ABM programs you've designed that resulted in measurable pipeline growth for complex, long-sales-cycle deals."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Planet's latest annual impact report and news about their government contracts (e.g., with NASA, ESA, or UK MOD).
  • → Study their product lines (e.g., PlanetScope, SkySat, Planet Analytics) and understand how they compete with Maxar, Airbus, and ICEYE.
  • → Research EMEA defense and civil space budgets, including EU's Copernicus program and UK's Defence Space Strategy.
  • → Review Planet's blog and case studies for examples of how their data is used by government agencies for border security, agriculture, or disaster response.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe an ABM program you led for a government client in EMEA – what was the strategy, how did you measure success, and what were the outcomes?
2 How would you approach building a marketing plan for the EMEA region given Planet's global revenue goals and local market differences?
3 Tell me about a time you influenced a sales team to adopt a new marketing approach – what was the challenge and how did you overcome it?
4 How do you stay current on competitive dynamics in the geospatial intelligence market across EMEA?
5 Walk me through how you would prioritize marketing investments across different EMEA sub-regions (e.g., UK, EU, Middle East) with a limited budget.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't submit a generic marketing director resume – missing specific EMEA and B2G experience will get you filtered out quickly.
  • Avoid exaggerating your ABM experience; be ready to discuss granular details of programs (target accounts, channels, metrics).
  • Don't overlook the leadership aspect: emphasize people management and cross-functional collaboration, not just individual contributor work.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Planet!

← Back to Job Listing Apply Now →