Application Guide
How to Apply for Director, Digital Fundraising and Advocacy
at Amnesty International USA
🏢 About Amnesty International USA
Amnesty International USA is unique as the U.S. branch of the world's largest grassroots human rights organization, combining global reach with local impact. Working here means directly contributing to urgent human rights campaigns while being part of a movement that has secured prisoner releases, ended torture, and protected vulnerable communities worldwide. The organization's commitment to impartiality and evidence-based advocacy creates a powerful platform for meaningful change.
About This Role
This Director role is pivotal for driving AIUSA's digital transformation by integrating fundraising, advocacy, and supporter engagement across all digital channels. You'll lead campaigns that convert online activism into sustainable revenue while amplifying human rights voices through innovative digital strategies. Your work directly enables AIUSA's mission by building a powerful digital movement that can respond rapidly to global human rights crises.
💡 A Day in the Life
A typical day might begin by analyzing overnight digital campaign performance across email, social media, and donation platforms, then meeting with Campaigns department to align digital strategy with emerging human rights issues. Afternoon could involve planning integrated supporter journeys that move activists from petition signatures to recurring donations, while collaborating with Communications on messaging consistency. The day often ends with reviewing A/B test results and preparing data-driven recommendations for senior leadership.
🚀 Application Tools
🎯 Who Amnesty International USA Is Looking For
- Has 5+ years leading digital fundraising strategies that generated measurable revenue growth for mission-driven organizations
- Demonstrates experience designing integrated campaigns that successfully moved supporters through journeys from awareness to advocacy to donation
- Possesses technical expertise with CRMs like EveryAction or Salesforce, email platforms, and digital analytics tools specific to nonprofit contexts
- Shows proven ability to collaborate across Development, Campaigns, and Communications departments to create unified digital experiences
📝 Tips for Applying to Amnesty International USA
Quantify your digital fundraising impact with specific metrics (e.g., 'increased email revenue by 35% through segmentation strategy' or 'grew monthly donors by 200% via integrated social media campaigns')
Highlight experience with human rights or social justice digital campaigns, even if volunteer-based, to demonstrate mission alignment
Showcase cross-departmental leadership by describing specific instances where you coordinated digital initiatives across fundraising, advocacy, and communications teams
Include examples of using data to optimize both fundraising performance AND advocacy impact, not just one or the other
Demonstrate knowledge of Amnesty's current digital presence by referencing specific campaigns or channels in your application materials
✉️ What to Emphasize in Your Cover Letter
['Your strategic vision for integrating digital fundraising with human rights advocacy to create sustainable supporter journeys', 'Specific examples of leading cross-departmental digital initiatives that achieved both revenue and mission impact goals', "How your technical expertise with nonprofit digital platforms can advance AIUSA's specific campaign and fundraising objectives", "Your understanding of Amnesty's current digital landscape and concrete ideas for enhancing engagement across their channels"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Analyze AIUSA's current digital campaigns across email, social media, and website to understand their tone, segmentation, and conversion strategies
- → Study Amnesty International's global priority campaigns (like Write for Rights or Stop Torture) to understand how U.S. digital efforts fit into worldwide movements
- → Review AIUSA's recent annual reports to understand their current fundraising mix and digital revenue performance
- → Explore how AIUSA uses digital channels during rapid response situations versus sustained advocacy campaigns
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on fundraising metrics without demonstrating how digital engagement advances human rights advocacy goals
- Presenting generic digital marketing experience without tailoring examples to nonprofit/human rights contexts
- Failing to acknowledge the need for collaboration across departments in a complex organization like Amnesty International
- Overemphasizing commercial marketing tactics that might conflict with Amnesty's principled, evidence-based approach
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Amnesty International USA!