Director, Brand Strategy Flexible U.S.

Direct efforts, internally and externally, to create a compelling and consistent brand narrative tailored to key audience segments, for example, Jewish community stakeholders including Jewish community leaders, and policy/advocacy targets.

Compile and translate audience research, donor and advocacy target data and insights, and cultural and social trends into actionable brand tactics and strategies.

Lead the strategic planning for and oversee the implementation of all brand-first campaigns—ensuring the right messaging, creative vehicles, and platforms are aligned to strengthen AJC’s reputation and drive either advocacy or philanthropic outcomes.

Serve as a strategic partner to internal advocacy and program stakeholders, coaching them on how to consistently express the AJC brand in their work and communications.

This role will help define the distinct value proposition for multiple audiences, guiding how AJC presents itself to the world—whether inspiring a donor, in an elected official, or mobilizing Jewish communities.

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 15 years of experience in leading brand strategy initiatives, including brand development, targeted audience insight analysis, strategy, campaign activation, and internal coaching and training
• Experience in nonprofit, advocacy, or mission-driven organizations highly preferred
• Demonstrated experience aligning brand messaging to both fundraising and policy/advocacy goals

Medical, vision, and dental plans

Flexible Spending Account options

Generous Paid Time Off (PTO) - 15 vacation days per year, that increases with continued employment

Paid Holidays (many Federal and major Jewish Holidays)

Hybrid work schedule

403(b) participation, after one year of employment

Transit plan

Competitive Paid Parental Leave

Salary: $180,000 to $205,000 depending on relevant experience and location

American Jewish Committee (AJC) is the global advocacy organization for the Jewish people. We create trusted partnerships with leaders around the world to ensure Jews and Israel are safe and thriving.