Application Guide
How to Apply for Digital Marketing Manager
at Carbon Direct
🏢 About Carbon Direct
Carbon Direct is a mission-driven company focused on scaling carbon management solutions to decarbonize the global economy. Unlike generic tech companies, they combine climate science with business strategy, offering the chance to work on meaningful environmental impact while operating in a remote-first environment. Their focus on measurable carbon reduction makes them unique in the climate tech space.
About This Role
This Digital Marketing Manager role involves owning the full digital ecosystem—from audience segmentation to reporting—specifically to drive qualified demand and pipeline for carbon management solutions. You'll be responsible for optimizing campaigns across email, paid social, and retargeting programs, directly impacting revenue growth in a mission-critical industry. Success means translating climate-focused messaging into measurable business outcomes.
💡 A Day in the Life
A typical day might start by analyzing GA4 dashboards to track campaign performance from the previous day, then optimizing LinkedIn ad sets targeting sustainability executives. You'd likely spend midday building HubSpot workflows for lead nurturing based on engagement with carbon removal content, followed by A/B testing landing page variations for a new service launch. The day would wrap up with cross-functional meetings to align marketing metrics with sales pipeline forecasts.
🚀 Application Tools
🎯 Who Carbon Direct Is Looking For
- Has 3+ years of hands-on experience with HubSpot, LinkedIn Campaign Manager, and Google Ads, specifically for B2B demand generation in tech or climate sectors
- Can demonstrate quantifiable results in driving MQL/SQL pipeline at scale, with case studies showing full-funnel optimization from awareness to conversion
- Possesses expertise in GDPR/CCPA compliance for digital tracking, crucial for Carbon Direct's global operations in regulated markets
- Has experience creating dashboards and analyzing performance in GA4/GTM, with ability to tie marketing metrics to revenue impact in climate or SaaS contexts
📝 Tips for Applying to Carbon Direct
Quantify your impact on pipeline/revenue in previous roles—Carbon Direct cares about measurable outcomes, so include specific percentages or dollar amounts related to MQL/SQL generation
Tailor your resume to highlight experience with climate tech, SaaS, or B2B environmental services—even if indirect, show how your skills transfer to decarbonization messaging
Mention specific experience with LinkedIn Campaign Manager and HubSpot in your application—these are explicitly listed requirements and should be featured prominently
Include a link to a portfolio or case study showing landing page optimization and A/B testing results—visual proof of conversion optimization will stand out
Research Carbon Direct's recent announcements or carbon removal projects and reference one specifically in your application to show genuine interest in their mission
✉️ What to Emphasize in Your Cover Letter
['Explain how your digital marketing experience can specifically drive demand for carbon management solutions—connect your skills to their climate mission', 'Highlight a past campaign where you optimized full-funnel performance, emphasizing metrics like cost per lead or conversion rate improvements', 'Demonstrate understanding of GDPR/CCPA compliance in digital marketing, showing you can navigate regulatory challenges in global climate markets', "Express why remote work in a climate-focused company appeals to you, linking it to Carbon Direct's specific approach to decarbonization"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Study Carbon Direct's Carbon Management Platform and their approach to science-based carbon removal—understand their specific solutions versus competitors
- → Review their recent blog posts, webinars, or whitepapers to grasp their current marketing voice and target audience messaging
- → Investigate their client case studies to understand who buys their services (corporations, governments, etc.) and what problems they solve
- → Look into their leadership team's backgrounds and recent press mentions to understand company priorities and growth trajectory
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic marketing resume without quantifying pipeline impact or mentioning required tools like HubSpot and LinkedIn Campaign Manager
- Focusing only on brand awareness campaigns without demonstrating experience in demand generation and lead scoring for B2B services
- Showing no knowledge of climate tech or carbon markets—failing to connect digital marketing skills to Carbon Direct's specific mission and audience
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!