Digital Marketing Manager

Core responsibilities:

• Plan, execute, and optimize digital marketing programs across channels, owning the full digital ecosystem from audience segmentation to reporting
• Drive awareness, engagement, and qualified demand among priority audiences to ensure measurable impact on pipeline and revenue
• Manage email marketing, paid media, social campaigns, retargeting programs, and conversion optimization across platforms
• Define KPIs, build dashboards, analyze performance, and contribute to forecasting and budgeting

This role helps organizations reduce, remove, and utilize their emissions through effective digital marketing, contributing directly to Carbon Direct's mission of decarbonizing the global economy and addressing the climate crisis.

Required qualifications:

• Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization
• Direct ownership of email and paid social performance and budgets
• Proven experience driving MQL/SQL pipeline at scale
• Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM
• Strong background in A/B testing, experimentation, and landing page optimization
• Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements
• Strong audience research, persona development, and insight translation skills

Compensation and benefits:

• Salary: $106,000-$129,000
• Comprehensive nationwide medical, dental, and vision coverage
• Flexible vacation policy with ten company-wide holidays plus annual winter break
• 16 weeks of fully paid parental and family leave with no tenure requirement
• Remote-friendly work culture with annual company-wide retreats
• Reimbursement for work-from-home setup and monthly work-from-home stipend

Carbon Direct is a science-first carbon management firm that combines technology with deep expertise in climate science, data, and policy to deliver actionable climate strategies and high-quality carbon dioxide removal to decarbonize the global economy.