Application Guide

How to Apply for Digital Marketing Lead

at Pancreatic Cancer Action

🏢 About Pancreatic Cancer Action

Pancreatic Cancer Action is a UK charity focused specifically on pancreatic cancer, with a mission to improve early diagnosis and survival rates through awareness, information, and support. Unlike broader cancer organizations, they specialize in one of the deadliest cancers where early detection is critical. Working here means directly contributing to life-saving awareness campaigns in a focused, mission-driven environment.

About This Role

This Digital Marketing Lead role is a hands-on, part-time position responsible for managing all digital channels for a pancreatic cancer charity. You'll lead website management (including technical oversight with an external agency), execute paid media strategies using Google Ads grants, and develop content that drives engagement and awareness for a critical health cause. Your work will directly impact fundraising and public education about early pancreatic cancer symptoms.

💡 A Day in the Life

A typical day might start with reviewing Google Ads grant performance and adjusting bids for symptom awareness campaigns, then coordinating with the external agency on website updates using Django CMS. Afternoon could involve creating social media content for an upcoming fundraising event while analyzing engagement metrics from previous posts, all while maintaining a content calendar that balances educational information with calls to action.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Pancreatic Cancer Action Is Looking For

  • A data-driven digital marketer with proven experience managing nonprofit Google Ads grants and delivering measurable ROI from paid campaigns
  • Someone who can both strategize and execute—comfortable with Django CMS for website updates while also creating social media assets and content calendars
  • A creative thinker who understands how to make serious health topics engaging across digital channels without sensationalism
  • Experience in health/nonprofit sectors is a plus, particularly with content that requires sensitivity and accuracy around medical information

📝 Tips for Applying to Pancreatic Cancer Action

1

Highlight specific experience with Google Ads grants for nonprofits—this is a key requirement mentioned in the job description

2

Showcase any Django CMS experience prominently, as it's listed as an advantage for their website management

3

Include metrics from past campaigns that demonstrate your ability to deliver 'results' (their emphasized requirement) in SEO, SEM, or PPC

4

Tailor your portfolio to show health/awareness content if possible, or demonstrate how you've adapted tone for sensitive subjects

5

Mention remote work experience and how you manage part-time hours effectively, as this is a remote, part-time position

✉️ What to Emphasize in Your Cover Letter

['Your experience with nonprofit digital marketing, specifically using Google Ads grants and managing health-related content', "Examples of how you've delivered measurable results through paid media and SEO in previous roles", 'Your ability to handle both strategic planning and hands-on execution across website management and social media', "Why pancreatic cancer awareness specifically resonates with you and how you'd approach this sensitive topic digitally"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Pancreatic Cancer Action's current website and social media presence—note what's working and what could be improved
  • → Understand their key campaigns and messaging around early detection (like their 'Take on Pancreatic Cancer' initiative)
  • → Research pancreatic cancer statistics and awareness challenges in the UK to understand the context of their work
  • → Look into their recent fundraising events and how digital marketing supports them

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach creating a digital campaign to increase awareness of pancreatic cancer symptoms without causing unnecessary alarm?
2 Describe your experience managing a website with an external agency—how do you coordinate technical updates and content changes?
3 What metrics would you prioritize to measure success for a nonprofit's Google Ads grant campaigns?
4 How do you balance creative content creation with data-driven decision making in your digital strategy?
5 Can you walk us through how you've optimized a content calendar for multiple channels while maintaining consistent messaging?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with only commercial/for-profit experience without showing how you'd adapt to nonprofit constraints and goals
  • Focusing only on creative aspects without demonstrating data-driven results from past campaigns
  • Not addressing the part-time, remote nature of the role in your application or interview responses

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Pancreatic Cancer Action!

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