Application Guide

How to Apply for Digital Marketing Expert

at MET Group

🏢 About MET Group

MET Group is a forward-thinking energy company driving Europe's energy transition by blending renewable and flexible power solutions. Unlike traditional energy firms, they operate across multiple European subsidiaries, requiring integrated marketing approaches that balance group standards with local market needs. Working here means contributing to sustainable energy transformation while navigating the complexity of a multinational organization.

About This Role

This Digital Marketing Expert role serves as the connective tissue between MET Group's central marketing requirements and its European subsidiaries' local needs. You'll ensure brand consistency across all touchpoints while developing digital campaigns, platforms, and support systems that drive measurable business results. Your work directly impacts how MET communicates its energy transition mission across diverse European markets.

💡 A Day in the Life

A typical day might involve morning coordination with the Head of Marketing Western European Division on group campaign alignment, followed by developing website improvements based on subsidiary feedback. Afternoons could include reviewing social media analytics across different markets, designing support materials for local events, and preparing reports on campaign performance for the Group M&C Director.

🚀 Application Tools

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Interview Prep

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🎯 Who MET Group Is Looking For

  • Has 3-5 years experience managing integrated campaigns (ATL/BTL) in regulated industries like energy, utilities, or B2B services
  • Demonstrates proficiency in both strategic brand management and hands-on digital execution (website development, social media, platform creation)
  • Possesses experience working in matrix organizations, balancing central guidelines with subsidiary autonomy
  • Shows portfolio examples of measurable business impact from digital marketing initiatives, particularly in European markets

📝 Tips for Applying to MET Group

1

Quantify your experience with specific metrics - e.g., 'Increased social engagement by X% across 3 European markets' or 'Reduced campaign development time by Y% through standardized processes'

2

Highlight any experience with energy, sustainability, or B2B sectors, as MET operates in a specialized industry with regulatory considerations

3

Demonstrate your understanding of matrix organizations by describing how you've previously balanced central requirements with local market needs

4

Include specific examples of both digital platform development AND traditional marketing support (merchandising, events, print materials) to show versatility

5

Tailor your resume to show experience working with multiple stakeholders - agencies, local teams, and senior leadership - as this role reports to the Group M&C Director

✉️ What to Emphasize in Your Cover Letter

['Your experience ensuring brand consistency across multiple locations or subsidiaries', 'Specific examples of developing digital solutions that improved business results (mention metrics)', "Understanding of MET's energy transition mission and how marketing supports it", 'Ability to work in a matrix structure, collaborating with both central leadership and local experts']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → MET Group's specific energy projects and subsidiaries across Europe (not just their general mission)
  • → Current digital presence - analyze their website, social media channels, and any recent campaigns
  • → The energy transition landscape in Europe and how different countries approach renewable integration
  • → MET's organizational structure - understand how their group/subsidiary model operates

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you balance MET Group's central brand guidelines with the unique needs of subsidiaries in different European markets?
2 Describe a time you developed a digital campaign that required both online and offline components (ATL/BTL)
3 What metrics would you track to demonstrate the business impact of your marketing support to subsidiaries?
4 How have you previously managed social media presence across multiple countries or divisions?
5 What experience do you have with website/platform development for B2B or regulated industries?
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⚠️ Common Mistakes to Avoid

  • Presenting only consumer-facing marketing experience without B2B or regulated industry examples
  • Focusing solely on digital channels while neglecting the offline support requirements (events, merchandising, print)
  • Failing to demonstrate understanding of how to work in a matrix organization with multiple stakeholders

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to MET Group!

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