Digital Marketing Development and Technology Lead

• Lead the global data, analytics, and AI strategy for Marketing and Communications, turning business needs into a clear roadmap and measurable outcomes.
• Drive the marketing data capability journey, including governance, enrichment, and dashboards, in collaboration with stakeholders and IT.
• Develop and execute the M&C AI strategy, including AI agents, to improve operational efficiency and business impact.
• Own and advance the digital tech stack, including vendor relationships and license management.

This role accelerates Wärtsilä's mission of enabling sustainable societies by driving data-driven marketing and AI innovation, improving decision-making and operational efficiency to support the decarbonisation of marine and energy markets.

• 8+ years of relevant work experience in marketing and digital marketing.
• Bachelor’s degree in marketing, business, engineering, or a relevant field, or equivalent experience.
• Extensive strategic expertise in data and analytics within marketing, including measurement frameworks, data governance, and digital technology stack.
• Strong capability in Gen AI and emerging technologies, with proven ability to lead cross-functional data, analytics, and AI-driven initiatives.

Empowerment, ownership, and a collaborative culture. Opportunity to work with a global leader in sustainable technology. No specific salary or perks mentioned.

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets, with a purpose of enabling sustainable societies through innovation in technology and services.