Application Guide
How to Apply for Digital Engagement & Fundraising Specialist, Europe
at 350.org
🏢 About 350.org
350.org is a unique global grassroots movement that drives climate action in over 188 countries, making it one of the most widespread climate organizations worldwide. Unlike traditional NGOs, it operates as a decentralized movement that empowers local activists while maintaining global coordination, offering the chance to work at the intersection of digital strategy and genuine grassroots impact.
About This Role
This role involves leading digital supporter acquisition and retention across Europe, specifically focusing on the UK, Germany, and France, with a direct revenue target of $500K annually. You'll be responsible for creating and analyzing fundraising appeals and engagement content across email, paid media, and social channels, making you central to 350.org's European growth and financial sustainability.
💡 A Day in the Life
A typical day might involve analyzing engagement metrics from recent email campaigns in Germany, optimizing a paid social ad set for supporter acquisition in the UK, and drafting a fundraising appeal using ActionKit for an upcoming climate mobilization in France. You'd collaborate with European campaigners to align digital content with grassroots actions, ensuring strategies drive both revenue and activist retention.
🚀 Application Tools
🎯 Who 350.org Is Looking For
- Has 3+ years of experience specifically in digital marketing and supporter acquisition for European or international organizations, with proven success in the UK, German, or French markets.
- Can demonstrate 2+ years of creating and implementing digital fundraising programs that have raised $500K+ annually, ideally within Europe or for international climate/social justice organizations.
- Is proficient with specific tools mentioned: Fundraise Up, ActionKit, ActBlue, Meta, Salesforce, plus HTML and CSS, showing technical capability to manage campaigns independently.
- Understands grassroots movement dynamics and can tailor digital strategies to both acquire supporters and retain them for long-term climate action, not just one-off donations.
📝 Tips for Applying to 350.org
Quantify your past digital fundraising achievements in Europe—specifically mention if you've met or exceeded $500K annual targets, and detail the channels and countries involved.
Highlight experience with the exact tools listed (Fundraise Up, ActionKit, ActBlue, Meta, Salesforce) and provide examples of how you've used HTML/CSS in digital campaigns.
Tailor your resume to show European-focused digital acquisition—mention campaigns targeting the UK, Germany, or France, as these are priority countries in the job description.
Research and reference 350.org's recent European campaigns (e.g., anti-fossil fuel initiatives or climate justice mobilizations) to show you understand their grassroots approach.
Emphasize any background in climate activism or social justice movements, as 350.org values candidates who align with their mission-driven, decentralized model.
✉️ What to Emphasize in Your Cover Letter
['Your direct experience in digital fundraising that has raised $500K+ annually, specifying the European contexts and tools used.', "How you've led supporter acquisition and retention strategies in Europe, with examples from email, paid media, or social media in priority countries like the UK, Germany, or France.", "Your alignment with 350.org's grassroots movement ethos—mention specific campaigns or values of theirs that resonate with you.", 'Your technical proficiency with the listed platforms (e.g., Fundraise Up, ActionKit) and how it enables effective digital engagement.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → 350.org's recent European campaigns and priorities (e.g., their work on fossil fuel divestment or climate justice in the EU).
- → Their grassroots model—understand how they operate as a decentralized movement versus a top-down NGO.
- → The specific tools they use (Fundraise Up, ActionKit, etc.) and how they're applied in nonprofit digital fundraising.
- → Key climate issues in their priority European countries (UK, Germany, France) to tailor your application insights.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with generic digital marketing experience without highlighting European focus or fundraising targets of $500K+.
- Overlooking the technical requirements—failing to mention proficiency in the specific tools (Fundraise Up, ActionKit, etc.) or HTML/CSS.
- Focusing solely on acquisition without addressing retention strategies, which is critical in a movement-based organization like 350.org.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!