Application Guide

How to Apply for Digital Content Associate Principal

at Via Transporation

🏢 About Via Transporation

Via is a leading transportation technology company that partners with hundreds of transit agencies globally to modernize public transit using its data-driven platform. If you're passionate about leveraging technology for social good—improving access to jobs, healthcare, and education—and want to work at the intersection of mobility and innovation, Via offers a mission-driven culture with global impact.

About This Role

As Digital Content Associate Principal, you'll own Via's brand voice across key digital platforms (LinkedIn, Twitter/X, PR) and lead content strategy to position the company as a category leader. This role combines high-level narrative strategy with hands-on content creation, including travel to partner sites for video/photo production, making it ideal for a creative storyteller who thrives on both strategy and execution.

💡 A Day in the Life

A typical day might involve reviewing analytics for the week's social posts, then heading out to film a partner transit agency for a new case study video. After editing the footage, you'd draft a LinkedIn article highlighting the project's impact, and later join a strategy call with the PR team to align on upcoming announcements.

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Interview Prep

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🎯 Who Via Transporation Is Looking For

  • Proven experience in content strategy and brand voice development, ideally in B2B tech or transportation sectors.
  • Strong portfolio of social-first video and photo content, with demonstrated ability to shoot, edit, and produce engaging assets.
  • Deep understanding of LinkedIn, Twitter/X, and PR dynamics, with data-driven approach to growing audiences and engagement.
  • Willingness to travel frequently for on-the-ground content creation at partner sites, capturing authentic stories.

📝 Tips for Applying to Via Transporation

1

Tailor your resume to highlight specific content campaigns that drove measurable engagement or brand awareness, especially in B2B or public sector contexts.

2

Include a link to an online portfolio showcasing social-first video content you've produced, with examples of editing and storytelling.

3

In your cover letter, mention familiarity with Via's mission and recent partnerships or news to show genuine interest.

4

Quantify your impact in previous roles (e.g., 'Grew LinkedIn following by 30% in 6 months through targeted content series').

5

Prepare a brief 'content audit' of Via's current social presence with 2-3 actionable recommendations to include in your application.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your ability to translate complex technology and social impact into compelling narratives for diverse audiences.', 'Highlight experience with on-location content production and ability to capture authentic stories from partner communities.', "Showcase data-driven approach to content strategy, including how you've used analytics to refine messaging and grow engagement.", "Demonstrate passion for public transportation and technology's role in creating equitable, sustainable urban mobility."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Via's recent press releases and blog posts to understand their current messaging and key partnerships.
  • → Study their LinkedIn and Twitter/X presence—note content themes, engagement patterns, and areas for improvement.
  • → Read about their technology platform and how it integrates with transit agencies to grasp the product's value proposition.
  • → Explore competitor content strategies (e.g., Moovit, Citymapper) to identify gaps Via can fill.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you evolve Via's brand voice on LinkedIn and Twitter/X to differentiate from competitors?
2 Describe a time you traveled for content production; how did you plan and execute under tight deadlines?
3 How do you measure the success of a digital content campaign beyond vanity metrics?
4 What's your process for shooting and editing video content quickly while maintaining high quality?
5 How would you handle a PR crisis or negative sentiment on social media?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing Via's specific mission or recent initiatives.
  • Overemphasizing consumer social media experience without addressing B2B or public sector content needs.
  • Failing to show hands-on content creation skills—this role requires shooting and editing, not just strategy.
  • Neglecting to quantify past results or provide concrete examples of content impact.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Via Transporation!

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