Application Guide
How to Apply for Digital Communications Manager
at New Left Accelerator
🏢 About New Left Accelerator
New Left Accelerator (NLA) and The Capacity Shop (TCS) uniquely focus on helping social justice organizations achieve operational excellence while scaling impact, bridging the gap between ambitious strategy and practical implementation. This mission-driven environment offers the opportunity to support progressive causes through specialized training and compliance programs, making it ideal for professionals who want their digital communications work to directly contribute to social change.
About This Role
As Digital Communications Manager, you'll develop and execute email marketing and social media strategies to grow NLA's and TCS's participant/funder base and drive program participation. This role involves managing WordPress websites, creating compelling content across digital channels, and collaborating with cross-functional teams to ensure communications align with organizational campaigns focused on social justice impact.
💡 A Day in the Life
A typical day might involve planning email campaigns to promote upcoming training programs, creating social media content that highlights success stories from social justice organizations, updating WordPress websites with new program information, and collaborating with program teams to align digital communications with organizational campaigns focused on operational excellence for progressive causes.
🚀 Application Tools
🎯 Who New Left Accelerator Is Looking For
- Has 5+ years of digital communications experience with demonstrated success in email marketing campaigns (using platforms like Active Campaign or Mailchimp) and social media management for mission-driven organizations
- Possesses strong WordPress CMS skills and can create content that resonates with social justice leaders and funders while maintaining brand consistency across NLA and TCS
- Can analyze performance metrics to optimize email campaigns, social media engagement, and website traffic specifically for training programs and organizational capacity-building initiatives
- Is an excellent writer and communicator who can translate complex social justice operational concepts into compelling digital content that drives program participation
📝 Tips for Applying to New Left Accelerator
Highlight specific experience with email marketing platforms mentioned (Active Campaign or Mailchimp) and provide metrics showing how your campaigns increased engagement or participation for similar mission-driven organizations
Demonstrate your WordPress CMS proficiency by mentioning specific website management projects, especially those involving training programs or organizational resources
Show how your digital communications work has supported social justice or progressive causes, even if indirectly - NLA/TCS values alignment with their mission
Include examples of collaborating with cross-functional teams on organizational campaigns, emphasizing how you ensured digital communications supported broader goals
Tailor your application to address both NLA and TCS's needs, showing you understand their distinct but related roles in supporting social justice organizations
✉️ What to Emphasize in Your Cover Letter
["Your experience developing digital communications strategies that increased participation in programs or services (specifically relevant to NLA/TCS's training programs)", "How you've used email marketing and social media to grow an audience base for mission-driven organizations, with specific metrics if possible", 'Your ability to create content that explains complex operational concepts (like legal compliance or capacity-building) in accessible, engaging ways', "Why you're specifically interested in supporting social justice organizations through operational excellence programs rather than generic digital marketing roles"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore NLA's and TCS's current digital presence - analyze their websites, social media channels, and email communications to understand their current approach
- → Research the specific social justice organizations they serve to understand the operational challenges these groups face
- → Review their program offerings to understand what training and capacity-building services need digital promotion
- → Look into the broader ecosystem of organizations supporting social justice operational excellence to understand NLA/TCS's unique position
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on commercial marketing experience without connecting it to mission-driven or social justice contexts
- Being vague about specific email marketing platform experience (Active Campaign, Mailchimp) or WordPress CMS skills
- Submitting generic applications that don't address both NLA and TCS's distinct but related communications needs
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to New Left Accelerator!