Application Guide

How to Apply for Designer, Brand Expression

at Kate Farms

🏢 About Kate Farms

Kate Farms is a mission-driven company creating plant-based, organic nutritional formulas that promote health and sustainability. Unlike generic CPG companies, they focus specifically on medical nutrition and wellness, making their work directly impactful on people's health. Someone might want to work there to combine design skills with a meaningful purpose in the health and sustainability space.

About This Role

As Designer, Brand Expression at Kate Farms, you'll be responsible for translating the brand's creative vision into cohesive visual executions across all consumer and healthcare professional touchpoints. This role is impactful because you'll help evolve the visual identity of a mission-driven brand, ensuring consistency and distinction across campaigns, digital content, and sales materials in a competitive wellness market.

💡 A Day in the Life

A typical day might involve collaborating with the Creative Producer on upcoming campaign assets, designing social media content that maintains brand consistency, and working with the Brand team to refine visual elements for new product launches. You'd likely spend time in Figma creating channel-appropriate designs while ensuring all materials align with Kate Farms' evolving visual identity across both consumer and healthcare professional touchpoints.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Kate Farms Is Looking For

  • Has 4-7 years of in-house or agency design experience with a portfolio showcasing strong brand storytelling, particularly for CPG, wellness, or mission-driven brands
  • Is fluent in Adobe Creative Suite and Figma, with demonstrated ability to create light motion/animation using After Effects or similar tools
  • Can demonstrate experience designing across full brand ecosystems including consumer/HCP audiences, owned/paid channels, and social/digital content
  • Shows evidence of collaborating effectively with creative producers and brand teams to deliver channel-appropriate, high-impact assets

📝 Tips for Applying to Kate Farms

1

Tailor your portfolio to highlight CPG or wellness brand projects, specifically showing how you maintained visual consistency across multiple channels

2

Include at least one example of motion/animation work in your portfolio to demonstrate After Effects proficiency

3

Research Kate Farms' current visual identity and suggest one specific improvement in your cover letter

4

Highlight any experience with healthcare professional (HCP) marketing materials, as this is a key audience for Kate Farms

5

Show how your design work has supported brand evolution or identity development in previous roles

✉️ What to Emphasize in Your Cover Letter

["Your experience with mission-driven or wellness brands and how it aligns with Kate Farms' plant-based, health-focused mission", 'Specific examples of translating creative direction into cohesive visual executions across multiple channels', "How you've collaborated with creative producers and brand teams to deliver channel-appropriate assets", 'Your approach to maintaining brand consistency while evolving visual identity over time']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Kate Farms' current visual identity across their website, social media, and product packaging
  • → Research their target audiences (both consumers and healthcare professionals) and how they differ
  • → Understand the competitive landscape of plant-based nutrition brands and how Kate Farms differentiates
  • → Review their sustainability initiatives and how they communicate these through design

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach evolving Kate Farms' visual identity while maintaining brand recognition?
2 Walk us through a project where you designed for both consumer and healthcare professional audiences
3 How do you ensure design consistency across social, digital, and physical event materials?
4 Describe your experience collaborating with a Creative Producer on asset delivery
5 How would you adapt a campaign for different channels while maintaining brand expression?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic portfolio without CPG, wellness, or mission-driven brand examples
  • Failing to demonstrate motion/animation skills despite it being listed as a requirement
  • Not showing understanding of the difference between consumer and HCP marketing in application materials

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Kate Farms!

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