Application Guide
How to Apply for Design Intern, Paid Social
at Base Power Company
🏢 About Base Power Company
Base Power Company is revolutionizing home energy by deploying distributed batteries that provide grid support and outage protection at low cost. As a remote-first team, they combine cutting-edge energy technology with creative marketing to drive adoption of sustainable solutions.
About This Role
As a Design Intern for Paid Social, you'll be the creative engine behind Meta ad campaigns, designing weekly assets and building Figma templates to streamline production. Your work directly impacts customer acquisition and brand visibility in the clean energy space.
💡 A Day in the Life
Start your day reviewing ad performance data from the previous week, then jump into Figma to design 2-3 new ad variations. Midday, you'll collaborate with the marketing team to refine templates and organize a library of top-performing competitor ads. After lunch, you'll iterate based on feedback and prepare final assets for the next campaign launch.
🚀 Application Tools
🎯 Who Base Power Company Is Looking For
- A designer with strong typography, color, and layout skills who can create visually compelling ads that stand out in a crowded feed.
- Proficient in Figma components and auto layout, with experience building templates that are easy for non-designers to use.
- Curious about what makes ads perform—you analyze creative and iterate based on data, not just aesthetics.
- Comfortable giving and receiving direct feedback in a fast-paced, remote environment.
📝 Tips for Applying to Base Power Company
Include a link to your portfolio with examples of ad creative or template systems—showing Figma auto layout skills is a plus.
Tailor your resume to highlight any experience with paid social (Meta, Instagram) or template-based design systems.
In your cover letter, mention why you're excited about clean energy or Base's mission to make home batteries accessible.
If you have any data on ad performance (e.g., CTR improvements), include it to show your curiosity about what works.
Submit your application as a PDF with a clean layout—your application is a design sample!
✉️ What to Emphasize in Your Cover Letter
['Your ability to work within a brand system while pushing creative boundaries.', 'Experience building reusable Figma templates that empower teams.', 'Genuine interest in understanding ad performance and iterating based on results.', "Excitement about Base's mission to revolutionize home energy."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Base Power's website and social media to understand their current ad creative and brand voice.
- → Read about the home battery market and why distributed energy storage is important for grid stability.
- → Look at competitors like Tesla Powerwall or Sunrun to see how they advertise on Meta.
- → Familiarize yourself with Meta's ad formats (feed, stories, reels) and best practices for each.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic portfolio without any social or ad-specific work—include relevant examples.
- Ignoring the template-building requirement—show that you understand scalable design systems.
- Being defensive about feedback—this role emphasizes direct, constructive critique.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Base Power Company!