Demand Generation Manager

Core responsibilities for the Demand Generation Manager:

• Execute and manage full-funnel demand generation programs including webinars, sales-supported follow-up campaigns, event and partner-driven programs, and advertising
• Work closely with Business Development Associates and Account Executives to align demand programs with sales priorities and support consistent follow-up
• Track and report on demand performance including leads and meetings generated, pipeline created and influenced, and conversion rates across funnel stages
• Collaborate cross-functionally with Product Marketing, Marketing Manager, Marketing Associate, Sales & RevOps, and Marketing leadership

This role creates positive change by driving pipeline growth for Anza's B2B software and data platform, enabling the organization to scale its impact through increased adoption of its solutions.

Required skills, experience, and qualifications:

• Bachelor's degree and 3-5 years of experience in B2B demand generation, growth marketing, or campaign-focused marketing roles
• Experience supporting a sales-led B2B organization and working cross-functionally with Sales and Marketing
• Hands-on experience with ABM or account-focused campaigns, HubSpot (campaigns, workflows, reporting), Salesforce (leads, contacts, opportunities and marketing attribution), and LinkedIn or industry trade advertising
• Ability to understand and communicate technical concepts and produce compelling slide content, messaging, and sales materials

Anza uses an internally equitable and externally competitive total cash approach to compensation. Benefits include medical, dental, vision, health, life, and disability insurance; comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies.

Anza is a company that develops a B2B software and data platform, though the specific mission and impact focus are not detailed in this job posting.