Demand Generation Lead

• Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights.
• Develop a high performing creative content engine to effectively scale campaigns at target costs.
• Ideate, test, and scale new channel opportunities within and outside of paid strategies.
• Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

This role helps transform today's fragile, centralized electricity grid into a resilient and abundant system by building awareness and engaging customers for Base Power Company's distributed battery network.

• 3+ years of hands-on experience running and optimizing paid digital acquisition campaigns.
• Proficient in Meta and Google advertising.
• Previous experience working at an early-stage startup or similar environment.
• Ability to work cross-functionally and excel in unstructured environments.
• Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).
• Strong marketing intuition.

No specific compensation, perks, or culture highlights mentioned in the job description.

Base is America's next-generation power company rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that transforms today's fragile, centralized grid into a resilient and abundant system.