Creator Specialist

• Own and manage Lucid's creator and influencer program end-to-end, including roster strategy, tiering, briefing, content review, and performance reporting.
• Lead creator and influencer strategy for competitive conquest initiatives, monitoring platform trends across Instagram, TikTok, and YouTube.
• Manage day-to-day relationship with the Influencer Marketing Agency, evaluating output against brief quality standards and campaign KPIs.
• Build and maintain influencer performance measurement framework, delivering regular reporting and budget tracking.

This role helps Lucid Motors build culturally credible creator programs that drive brand consideration for sustainable luxury electric vehicles, contributing to the transition to cleaner mobility.

• 3–5 years of experience in influencer marketing, creator programs, or branded content strategy.
• Deep platform fluency across Instagram, TikTok, and YouTube; demonstrated understanding of content formats, algorithms, and performance drivers.
• Proven experience writing creative briefs that balance brand requirements with creator freedom.
• Bachelor's degree in Marketing, Communications, or a related field.

Comprehensive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program.

Lucid Motors creates exceptional mobility experiences through innovation, building award-winning electric vehicles that combine performance and sustainability without compromise.