Creative Lead, Marketing

• Lead end-to-end creative for new market launches (from narrative framing to on-the-ground activation).
• Develop campaign concepts that span paid, owned, and physical presence (OOH, direct mail, installs, events).
• Partner with design to produce high-quality creative that stands out and feels unmistakably Base.
• Run customer insights and feedback workstreams, translating the work into clear, compelling brand direction.
• Implement processes to measure performance. Using data feedback to iterate, improve, and sharpen brand campaigns.
• Shape how Base explains complex energy products in ways customers immediately understand and trust and later love.

This role helps transform America's fragile, centralized electricity grid into a resilient and abundant system by effectively communicating Base Power's mission and products to customers, supporting the deployment of distributed battery networks that modernize critical infrastructure.

• 5+ years of experience in creative or brand marketing roles, ideally at startups or high-growth companies.
• Proven track record of building and executing high-performing creative marketing campaigns.
• Able to distill complex, infrastructure-level products into simple, trust-building stories for homeowners who don’t think about energy every day.
• Comfortable using performance data, customer feedback, and experimentation to judge creative effectiveness and iterate, not just relying on gut or instinct.
• Experienced in fast-moving startup environments where things aren’t perfectly defined.
• Opinionated and collaborative.

No specific compensation, perks, or culture highlights mentioned in the description beyond values like in-person work, non-9-to-5 commitment, and a collaborative, mission-driven environment.

Base is America’s next-generation power company rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that transforms today’s fragile, centralized grid into a resilient and abundant system.