Application Guide
How to Apply for Content Writer and Creator
at Octopus Energy
🏢 About Octopus Energy
Octopus Energy is a UK-based energy supplier that is redefining the industry with a focus on transparency, AI, and renewable energy. They are known for their innovative approach, excellent customer service, and commitment to a low-CO2 future, making them a great place for those who want to make a real impact.
About This Role
As a Content Writer and Creator, you'll be responsible for turning complex energy topics into clear, engaging content across multiple platforms, including social media, email, and video. Your work will directly help customers understand their energy usage and the benefits of renewables, driving engagement and satisfaction.
💡 A Day in the Life
A typical day might start with a team stand-up to discuss content priorities, then you'll draft a blog post about the benefits of time-of-use tariffs while optimizing it for SEO. Later, you might film a quick explainer video on how to read a smart meter, edit it in Canva, and schedule it for social media. You'll also review email campaign performance and tweak copy based on A/B test results.
🚀 Application Tools
🎯 Who Octopus Energy Is Looking For
- Has a knack for simplifying jargon-heavy topics like energy tariffs, smart meters, or renewable technologies into accessible, friendly content.
- Proven experience in SEO-driven writing, with examples of how they've optimized content to rank and engage audiences.
- Comfortable creating video content end-to-end, from scripting to editing using tools like Canva, Figma, or Adobe Suite.
- A natural storyteller who can adapt tone for different channels (e.g., witty for social, informative for FAQs, persuasive for emails).
📝 Tips for Applying to Octopus Energy
Tailor your portfolio to include samples that simplify complex subjects (e.g., explain how a smart meter works in 100 words).
Highlight any experience with A/B testing or data-driven content optimization, as Octopus values results.
Show your video skills by including a short clip (e.g., a 60-second explainer on green energy) in your application.
Research Octopus' brand voice—playful yet trustworthy—and mirror it in your cover letter and samples.
Mention familiarity with their AI tools (e.g., Kraken) if you've used similar platforms or are eager to learn.
✉️ What to Emphasize in Your Cover Letter
['Emphasize your ability to make energy topics simple and engaging, with specific examples.', "Show passion for sustainability and Octopus' mission to lower CO2 emissions.", 'Demonstrate your versatility across content types (social, video, email) with concrete results.', "Mention your SEO experience and how you've improved content performance in past roles."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read Octopus Energy's blog and social channels to understand their tone and content strategy.
- → Learn about their proprietary platform, Kraken, and how it uses AI to improve customer experience.
- → Check recent news about Octopus' expansion into renewables and partnerships (e.g., with Tesla).
- → Understand the UK energy market basics, including common tariffs and regulations.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting generic cover letters that don't reference Octopus' specific mission or content style.
- Focusing only on writing samples without including video or design work, as the role requires multimedia skills.
- Ignoring SEO in your portfolio—Octopus explicitly requires it, so show you can write for both humans and search engines.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Octopus Energy !