Application Guide

How to Apply for Content Marketing Specialist

at GFL Environmental

🏢 About GFL Environmental

GFL Environmental is a leading North American provider of sustainable waste management and soil remediation services, driving innovation for a greener future. Unlike generic marketing roles, this position offers the unique opportunity to create content that directly supports environmental sustainability initiatives and educates communities about responsible waste solutions. Working here means contributing to tangible environmental impact through strategic communication.

About This Role

As a Content Marketing Specialist at GFL Environmental, you'll develop data-driven content for digital channels that educates audiences about waste management solutions while driving organic traffic and conversions. This role is impactful because your content will directly influence public understanding of sustainability practices and support GFL's mission of environmental stewardship through clear, engaging communication.

💡 A Day in the Life

A typical day might involve researching Ontario waste management regulations for a new blog post, analyzing performance data from existing content to identify optimization opportunities, and collaborating with the web team on landing page layouts for an upcoming soil remediation campaign. You'll balance creating new educational content with refining existing materials based on engagement metrics and search performance.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who GFL Environmental Is Looking For

  • Has a portfolio demonstrating engaging copywriting specifically for B2B or sustainability-focused companies, not just consumer brands
  • Can articulate how they've used content metrics (organic traffic, conversion rates) to refine content strategy in previous roles
  • Understands how to optimize content for both traditional SEO and emerging AI search considerations in the environmental services sector
  • Has hands-on experience with CMS platforms and can collaborate effectively with technical teams on content presentation

📝 Tips for Applying to GFL Environmental

1

Include 2-3 writing samples that demonstrate your ability to explain complex topics (like waste management or sustainability) in accessible, engaging language

2

Quantify your content performance achievements using the specific metrics mentioned in the job description (organic traffic growth, conversion rate improvements)

3

Mention any experience with environmental, industrial, or B2B content in your resume, even if from volunteer or academic projects

4

Research GFL's specific services (residential waste, soil remediation, liquid waste) and reference how your skills could support these areas

5

Demonstrate understanding of how content supports both customer education and business goals in a regulated industry like environmental services

✉️ What to Emphasize in Your Cover Letter

["Explain your understanding of GFL's sustainability mission and how content marketing supports environmental education and business growth", "Provide a specific example of how you've used content performance data to improve results in a previous role", 'Describe your approach to making technical or complex topics (like soil remediation) accessible and engaging for diverse audiences', 'Mention any experience with AI-optimized content creation and how it complements traditional SEO strategies']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study GFL's service offerings across different divisions (solid waste, liquid waste, soil remediation) to understand their business model
  • → Review their existing digital content (blog, website pages) to identify gaps or opportunities for improvement
  • → Research Ontario's environmental regulations and sustainability initiatives that impact waste management companies
  • → Look into GFL's competitors in the Vaughan area and their content marketing approaches

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach creating blog content that explains soil remediation processes to a non-technical audience while maintaining accuracy?
2 What metrics would you prioritize when analyzing content performance for a waste management company, and why?
3 How do you balance SEO requirements with creating genuinely helpful content about environmental topics?
4 Describe your experience collaborating with web development teams to ensure content is displayed effectively on different devices
5 How would you approach keyword research for topics related to sustainable waste management in the Vaughan/Ontario market?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting generic writing samples from consumer brands without demonstrating ability to handle technical or B2B content
  • Failing to show understanding of how content supports business objectives in a service-based, regulated industry
  • Not being able to discuss specific content performance metrics or how you've used data to improve content strategy

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to GFL Environmental!

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