Content Marketing Specialist

Core responsibilities:

• Develop engaging, well researched and grammatically correct copy for various digital channels including website pages, blog articles and landing pages
• Analyze content performance metrics (organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content
• Collaborate with web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner

This role creates positive change by translating complex environmental service information into accessible content that drives awareness and engagement with GFL Environmental's sustainability and waste management solutions.

Required skills and experience:

• Proven ability to write high quality, engaging copy
• Basic understanding of fundamental SEO writing concepts including keyword research, search intent, and technical SEO factors affecting content
• Familiarity with managing and editing content in Content Management Systems (CMS)
• Familiarity with SEO and content impact on AI, and how to produce AI-optimized content

No specific benefits, compensation, or salary information provided in the job description.

GFL Environmental is an environmental services company focused on waste management and sustainability solutions.