Application Guide

How to Apply for Content & Marketing Manager

at Global Lyme Alliance, Inc.

🏢 About Global Lyme Alliance, Inc.

Global Lyme Alliance is the leading nonprofit dedicated to conquering Lyme and other tick-borne diseases, having awarded over $20 million to date. They prioritize innovative research, awareness, and empowering the patient voice, making them a mission-driven organization where your work directly impacts patients and families. Working remotely, you'll join a passionate team committed to making a tangible difference in public health.

About This Role

As Content & Marketing Manager, you'll drive GLA's digital presence by executing social media strategy, producing high-quality content (photo, video, graphics, written posts), and managing their website via HubSpot. Your work will amplify patient stories, research summaries, and fundraising campaigns, directly supporting the mission to conquer Lyme disease. This role is impactful because you'll translate complex scientific concepts into accessible content that educates and inspires action.

💡 A Day in the Life

Your day might start by reviewing social media analytics and scheduling posts for the week. You'll then draft a patient story for the blog, edit graphics in Canva, and update a research summary on the HubSpot website. After lunch, you'll coordinate with the events team on digital assets for an upcoming fundraiser and repurpose a recent podcast episode into social media snippets. You'll end the day by monitoring engagement and planning the next day's content.

🚀 Application Tools

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Interview Prep

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🎯 Who Global Lyme Alliance, Inc. Is Looking For

  • You have 3+ years in content creation/digital marketing, ideally in nonprofit or healthcare, with a knack for simplifying scientific/medical concepts for broad audiences.
  • You're proficient in Adobe Creative Suite, Canva, social media management platforms, HubSpot (or similar CMS), and analytics tools like Google Analytics.
  • You possess exceptional writing and editing skills, able to adapt tone from empathetic patient stories to compelling fundraising appeals.
  • You are proactive, organized, and comfortable working remotely, with a passion for health advocacy and patient-centered storytelling.

📝 Tips for Applying to Global Lyme Alliance, Inc.

1

Tailor your resume and portfolio to highlight experience with scientific/medical content, even if from a different field—show how you've simplified complex topics.

2

In your cover letter, explicitly mention your proficiency with HubSpot or similar CMS, and provide examples of content you've managed end-to-end.

3

Include a link to a portfolio that showcases diverse content formats: social media posts, blog articles, video clips, and graphics, ideally with measurable results.

4

Research GLA's current campaigns and social media channels; mention a specific recent initiative you admire and how you'd enhance it.

5

Since the role is remote, emphasize your self-motivation, time management, and experience collaborating virtually in your application.

✉️ What to Emphasize in Your Cover Letter

["Your passion for GLA's mission and connection to Lyme disease or patient advocacy.", 'Specific examples of creating content that educates on medical/scientific topics, with metrics showing engagement or impact.', "Your hands-on experience with HubSpot (or similar CMS) and Adobe Creative Suite, detailing how you've used them to streamline content production.", "Your ability to adapt tone across audiences—from patients to donors to researchers—and how you'd balance empathy with accuracy."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read GLA's latest research summaries and blog posts to understand their tone and key messaging.
  • → Review their social media channels (Facebook, Instagram, Twitter, LinkedIn) for recent campaigns and engagement patterns.
  • → Explore their website structure and HubSpot-powered content to identify opportunities for improvement.
  • → Look into their major fundraising events (e.g., LymeAthon) and how content supports them.
Visit Global Lyme Alliance, Inc.'s Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you explain a complex Lyme disease research finding to a lay audience?
2 Describe a time you managed a content calendar for multiple channels; how did you prioritize and measure success?
3 What strategies would you use to increase engagement on GLA's social media platforms?
4 How do you stay updated on tick-borne disease research to ensure content accuracy?
5 Walk us through how you'd repurpose a podcast episode into blog posts, social snippets, and email content.
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing GLA's specific mission or recent work.
  • Overlooking the requirement to simplify scientific concepts—avoid jargon-heavy writing in your application.
  • Failing to demonstrate proficiency with HubSpot or similar CMS; if lacking, mention transferable skills or willingness to learn quickly.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Global Lyme Alliance, Inc.!

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