Application Guide

How to Apply for Content Creator

at Iberdrola

🏢 About Iberdrola

Iberdrola is a global energy leader accelerating America's clean energy transition through sustainable power solutions and industry-leading ethical practices. As part of ScottishPower (their UK division), they're at the forefront of renewable energy innovation, making this an opportunity to contribute to meaningful environmental change while working for a company with strong corporate values.

About This Role

This Content Creator role focuses specifically on developing optimized content for ScottishPower's Customer Business element, requiring collaboration with Content Strategists to drive commercial results through compelling brand storytelling. You'll be instrumental in shaping how Iberdrola communicates its clean energy mission to both existing customers and new audiences across digital platforms.

💡 A Day in the Life

A typical day involves collaborating with the Content Strategist on upcoming campaigns, creating optimized content for ScottishPower's customer-facing platforms, analyzing performance data from Google Analytics to refine SEO strategy, and developing materials that explain clean energy options to residential customers. You'll balance creative storytelling with data-driven optimization to support business objectives.

🚀 Application Tools

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Interview Prep

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🎯 Who Iberdrola Is Looking For

  • Has 3+ years of proven content creation experience across multiple platforms with demonstrated ability to guide content strategy for others
  • Possesses hands-on experience with SEO optimization using Google Analytics and SEMRush, specifically for energy or utility sector content
  • Demonstrates strong editorial skills with portfolio examples showing how content drove commercial results in B2C environments
  • Shows understanding of how to translate complex energy topics into engaging content that supports customer business objectives

📝 Tips for Applying to Iberdrola

1

Highlight specific experience creating content for energy, utility, or sustainability sectors - Iberdrola values industry relevance

2

Include metrics in your portfolio showing how your content improved SEO rankings or engagement for previous employers

3

Demonstrate understanding of ScottishPower's position within Iberdrola's global structure in your application materials

4

Showcase examples where you've collaborated with content strategists to achieve commercial objectives

5

Tailor your application to show how you can help 'paint the picture of product offerings' for clean energy solutions

✉️ What to Emphasize in Your Cover Letter

['Your experience developing content that supports specific business objectives (not just creative content)', "Examples of how you've used Google Analytics/SEMRush to measure and improve content performance", "Understanding of Iberdrola's clean energy mission and how content can advance their customer engagement", 'Ability to collaborate with Content Strategists while taking ownership of content delivery']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → ScottishPower's current customer communications and content across their UK digital platforms
  • → Iberdrola's specific clean energy projects and sustainability commitments in the UK market
  • → Recent ScottishPower marketing campaigns targeting residential energy customers
  • → The competitive landscape of UK energy providers and how they communicate with customers

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you create content that explains complex energy tariffs or renewable options to residential customers?
2 Describe your process for optimizing content based on SEO data from tools like SEMRush
3 How have you previously collaborated with content strategists to achieve commercial objectives?
4 What metrics would you track to measure content success for ScottishPower's customer business?
5 How would you approach telling Iberdrola's brand story around clean energy transition to UK audiences?
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⚠️ Common Mistakes to Avoid

  • Submitting generic content portfolios without energy/sustainability sector examples
  • Focusing only on creative content aspects without addressing commercial objectives
  • Not demonstrating specific experience with the mentioned tools (Google Analytics, SEMRush)
  • Applying with a one-size-fits-all approach that doesn't reference ScottishPower or Iberdrola specifically

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

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Good luck with your application to Iberdrola!

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