Application Guide

How to Apply for Content and Communications Lead

at Novisto

🏢 About Novisto

Novisto is a Montreal-based company specializing in ESG (Environmental, Social, and Governance) data and reporting management software, helping businesses make smarter sustainability decisions. What makes Novisto unique is its focus on empowering companies to navigate the complex landscape of ESG compliance and reporting through technology. Someone might want to work here to be at the intersection of technology, sustainability, and B2B marketing in a growing industry.

About This Role

This Content and Communications Lead role involves owning the entire content strategy across the buyer journey—from awareness to retention—for Novisto's B2B ESG software. You'll create and oversee high-quality content like blog posts, case studies, and thought leadership articles, while leading PR, brand storytelling, and organic social media on LinkedIn. This role is impactful because you'll shape how Novisto communicates its value in the competitive ESG tech space, directly influencing customer acquisition and retention.

💡 A Day in the Life

A typical day might start with reviewing content performance metrics from Novisto's blog and LinkedIn, then drafting a thought leadership article on ESG reporting trends. You could spend the afternoon collaborating with the marketing team on a PR pitch for an upcoming product launch, followed by planning a social media campaign to promote a customer case study. The role balances strategic planning with hands-on content creation and communication efforts.

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Interview Prep

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🎯 Who Novisto Is Looking For

  • Has 8+ years of B2B content marketing or communications experience, ideally in SaaS, tech, or sustainability sectors
  • Demonstrates proven results in managing PR/earned media and organic social media, with specific examples from LinkedIn campaigns
  • Possesses strong writing and editing skills with experience creating content across the full marketing funnel (awareness to retention)
  • Has hands-on experience with CMS, analytics tools (e.g., Google Analytics), and SEO fundamentals relevant to B2B software

📝 Tips for Applying to Novisto

1

Tailor your resume to highlight B2B content marketing experience, specifically mentioning ESG, sustainability, SaaS, or tech industries

2

Include metrics in your application (e.g., 'increased LinkedIn engagement by X%' or 'secured Y earned media placements') to demonstrate results

3

Showcase writing samples that reflect thought leadership or complex B2B topics, as Novisto's content focuses on ESG and data management

4

Research Novisto's current content (blog, social media) and suggest one specific content idea in your cover letter that aligns with their ESG focus

5

Emphasize any experience with marketing automation or analytics tools commonly used in B2B SaaS, as this is implied in the requirements

✉️ What to Emphasize in Your Cover Letter

['Highlight your 8+ years of B2B content marketing experience, with specific examples related to SaaS, tech, or sustainability', 'Demonstrate your understanding of ESG or sustainability topics, and how you can translate complex ideas into compelling content', 'Showcase results from PR/earned media and organic social media campaigns, particularly on LinkedIn', "Explain how you've managed content across the full buyer journey (awareness to retention) in a B2B context"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Novisto's blog and website to understand their current content style, ESG focus, and target audience
  • → Review their LinkedIn presence to assess their organic social media strategy and engagement
  • → Research the competitive landscape of ESG software companies to understand how Novisto differentiates itself
  • → Look into recent ESG trends and regulations (e.g., CSRD, SEC rules) to demonstrate industry knowledge

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a content strategy for Novisto's ESG software targeting enterprise buyers?
2 Can you walk us through a successful PR or earned media campaign you managed, and how you measured its impact?
3 What metrics would you track to measure the success of organic social media efforts on LinkedIn for a B2B company like Novisto?
4 How do you approach creating thought leadership content on complex topics like ESG data management?
5 Describe your experience with CMS and marketing tools, and how you've used them to optimize content performance
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⚠️ Common Mistakes to Avoid

  • Submitting generic content samples or portfolios that don't reflect B2B, tech, or sustainability topics
  • Failing to quantify results in your application (e.g., not mentioning metrics for social media or PR campaigns)
  • Not tailoring your cover letter to Novisto's specific focus on ESG and B2B software, or overlooking their Montreal location

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Novisto!

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