Application Guide

How to Apply for Communications, PR and Marketing Lead

at Benthyg Cymru

🏢 About Benthyg Cymru

Benthyg Cymru is pioneering a national borrowing infrastructure in Wales, promoting sustainable consumption and community resource-sharing. This unique social enterprise combines environmental impact with cultural preservation, offering the chance to shape a movement that reduces waste while strengthening Welsh communities. Working here means contributing to a circular economy model that's specifically tailored to Wales' needs and values.

About This Role

As Communications, PR and Marketing Lead, you'll develop and execute strategies to grow Wales' borrowing movement through behavior-change campaigns and media engagement. This role directly supports national pilots and partnerships, making you the voice of a transformative initiative that promotes sustainable living across Welsh communities. Your work will shape public perception of borrowing as a viable alternative to ownership.

💡 A Day in the Life

A typical day might involve developing bilingual content for digital channels, coordinating with Welsh media outlets to pitch stories about borrowing initiatives, and strategizing behavior-change campaigns for specific communities. You'll likely collaborate remotely with pilot teams across Wales, analyze campaign metrics, and identify new partnership opportunities that align with Wales' cultural and environmental priorities.

🚀 Application Tools

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Interview Prep

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🎯 Who Benthyg Cymru Is Looking For

  • Native Welsh speaker with proven ability to create compelling bilingual content that resonates across generations and regions in Wales
  • Has led at least one national behavior-change campaign from strategy to execution, with measurable results in shifting public attitudes or actions
  • Demonstrates existing relationships with Welsh media outlets and understands how to pitch stories that align with Wales' cultural and environmental priorities
  • Proactively identifies opportunities to grow the borrowing movement through partnerships, with specific understanding of Wales' community networks and sustainability landscape

📝 Tips for Applying to Benthyg Cymru

1

Include specific examples of bilingual Welsh/English campaigns you've led, highlighting how you adapted messaging for different Welsh audiences

2

Demonstrate your understanding of Wales' cultural landscape by referencing specific regions, communities, or cultural events where borrowing initiatives could thrive

3

Showcase experience with behavior-change campaigns by including metrics that prove you've successfully shifted public habits or attitudes

4

Research Benthyg Cymru's existing pilots and partnerships, then suggest one specific new partnership opportunity in Wales that aligns with their mission

5

Prepare a portfolio showing high-quality content in both Welsh and English, including examples of how you've tailored messaging for different channels and audiences

✉️ What to Emphasize in Your Cover Letter

['Your experience developing bilingual communications strategies that have successfully changed behaviors or perceptions', 'Specific examples of building media relationships in Wales and securing coverage for social or environmental initiatives', 'Understanding of how borrowing infrastructure can address both sustainability challenges and community needs in Welsh contexts', 'Proactive ideas for growing the borrowing movement through partnerships with specific Welsh organizations or communities']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Benthyg Cymru's existing borrowing pilots and partnerships to understand their current reach and community impact
  • → Research Wales' specific sustainability challenges and how borrowing infrastructure addresses them differently than in other regions
  • → Explore Welsh media landscape trends, including which outlets cover environmental and community stories most effectively
  • → Understand the cultural significance of resource-sharing in Welsh communities and how this aligns with Benthyg Cymru's mission

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a behavior-change campaign you led in Wales and how you measured its impact on community actions or attitudes
2 How would you adapt borrowing messaging for different Welsh regions considering cultural and linguistic variations?
3 What specific Welsh media outlets would you prioritize for building relationships and why?
4 How would you measure the success of communications for a borrowing pilot program in a specific Welsh community?
5 Describe a time you tested a communications idea in a fast-moving environment and adapted based on real-time feedback
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⚠️ Common Mistakes to Avoid

  • Submitting generic applications that don't address the specific Welsh language and cultural requirements mentioned in the job description
  • Failing to provide concrete examples of behavior-change campaign results or media relationship building in Welsh contexts
  • Showing limited understanding of how part-time remote work in this role requires proactive communication and self-management in a distributed team

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Benthyg Cymru!

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