Application Guide

How to Apply for Communications & Marketing Manager

at LoveYourBrain

🏢 About LoveYourBrain

LoveYourBrain is a unique nonprofit that takes a holistic, evidence-based approach to traumatic brain injury recovery through mindfulness, yoga, and community programs. Working here means contributing to meaningful mental and physical health outcomes for TBI survivors while advancing scientific understanding of integrative therapies.

About This Role

This Communications & Marketing Manager role involves creating and executing digital campaigns for program launches and fundraising, managing social media across platforms with substantial followings (35k+ IG, 81k+ Facebook), and maintaining the website and email marketing. It's impactful because you'll directly increase visibility for programs that improve TBI survivors' well-being.

💡 A Day in the Life

A typical day might involve creating social media content about mindfulness techniques for TBI recovery, updating the SquareSpace website with new program information, segmenting email lists in Campaign Monitor for an upcoming fundraising campaign, and analyzing engagement metrics to refine communication strategies. You'd collaborate with the Director on earned media opportunities while responding to community interactions across platforms.

🚀 Application Tools

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Interview Prep

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🎯 Who LoveYourBrain Is Looking For

  • Has 4-6 years of nonprofit digital marketing experience, preferably with mindfulness, yoga, or brain health programs
  • Is proficient with Canva, SquareSpace, Campaign Monitor, and Meta Business Suite, with proven experience managing large social media accounts
  • Can independently produce creative content (text, image, video) and execute segmented email marketing strategies
  • Understands how to tailor messages for different channels and audiences in the health/wellness nonprofit space

📝 Tips for Applying to LoveYourBrain

1

Highlight specific experience with Campaign Monitor and SquareSpace in your resume, as these are explicitly mentioned tools

2

Include metrics showing growth or engagement on social media accounts you've managed, especially if you've worked with accounts of similar size (35k+ IG followers)

3

Demonstrate understanding of TBI or mindfulness communities by referencing specific LoveYourBrain programs like their yoga retreats or mindfulness courses

4

Show examples of content you've created for health/wellness nonprofits, particularly around program launches or awareness campaigns

5

Mention any experience with earned media strategies for nonprofit visibility, as this is a key responsibility

✉️ What to Emphasize in Your Cover Letter

['Your experience with nonprofit digital marketing, specifically in health/wellness or mindfulness spaces', 'Specific examples of managing social media growth and engagement for organizations with substantial followings', "How you've used Campaign Monitor or similar platforms for segmented email marketing campaigns", "Your understanding of LoveYourBrain's holistic approach to TBI recovery and how you'd communicate their unique value"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → LoveYourBrain's specific programs (Mindfulness, Yoga, Community) and their evidence-based approach
  • → Their current social media presence and content strategy across platforms
  • → Recent press coverage or earned media mentions of LoveYourBrain
  • → Their website structure and current email marketing approach
Visit LoveYourBrain's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a digital campaign for LoveYourBrain's next yoga program launch?
2 Describe your experience managing social media accounts with 35k+ followers and how you increased engagement
3 How would you tailor messaging about TBI recovery differently for Instagram versus LinkedIn audiences?
4 What segmentation strategy would you implement in Campaign Monitor for LoveYourBrain's diverse stakeholders?
5 How do you stay current with digital marketing trends in the health/wellness nonprofit space?
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⚠️ Common Mistakes to Avoid

  • Applying with generic marketing experience without nonprofit or health/wellness context
  • Not demonstrating specific experience with required tools (Campaign Monitor, SquareSpace, Canva)
  • Failing to show understanding of LoveYourBrain's mission beyond surface-level TBI awareness

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to LoveYourBrain!

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