Communications & Digital Marketing Coordinator

COMMUNICATIONS & DIGITAL MARKETING COORDINATOR

Terms of employment: Full time, permanent 

Position Location: Remote, in the UK. Candidates should be prepared to travel to London once a month for in-person team meet-ups. Please note that travel for these routine office visits is self-funded. Occasional travel to Animal Equality events may be required, with all associated expenses fully covered.

Line Manager: Executive Director

Compensation: £28,000 – £31,000

Application Deadline: Wednesday, April 1, 2026

WHO WE ARE

Animal Equality is an international animal protection organisation working with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, United States, Germany, Italy, Spain, Mexico, Brazil and India.

Animal Equality releases investigative materials captured from inside factory farms and slaughterhouses, exposing the conditions that farmed animals face around the world. We publish our findings on television, in newspapers and online. We routinely secure mainstream media coverage, including on the BBC, ITV, Sky news, The Times, the Guardian, New York Times and many more.

Animal Equality also advocates for political change. Our current campaigns include a UK ban on foie gras imports, increased enforcement of existing animal protection laws, legal protections for farmed fish, and Government subsidies for transitioning towards a plant-based food system.

We focus on farmed animals because of the scale and severity of the issue. More than a billion animals are confined and killed for human consumption every year in the UK. Farmed animals also often suffer in some of the worst ways: pigs typically endure painful mutilations, many chickens die of heart attacks, fish are confined in underwater cages, and some farmed animals are victims of deliberate abuse and neglect. But the problem is solvable! By utilising effective campaigning strategies, Animal Equality is having an impact for animals around the world and building a future where all animals are respected and protected, and are no longer exploited for human consumption.

Animal Equality UK’s current key campaigns include:

• Strengthening enforcement of animal protection laws

• Halting the expansion of Scotland’s salmon farming industry

• Achieving a ban on foie gras imports

• Securing species-specific slaughter legislation for fish

• Inspiring the public to eat plants, not animals

ABOUT THE ROLE

The Communications & Digital Marketing Coordinator will play a key role in shaping Animal Equality UK’s public voice. They will ensure all outgoing content, both digital and print, aligns with our brand, values, and mission.

This role will lead on paid digital marketing and lead-generation activities to grow our supporter and donor base; oversee video production; manage website content; optimise organic and paid reach; support SEO strategy; and ensure consistent day-to-day engagement across our social media channels.

The successful candidate will work collaboratively across all UK departments, particularly Marketing and Campaigns, as well as with international colleagues, to maximise our impact for farmed animals.

JOB DESCRIPTION

General Responsibilities

• Digital communications and audience engagement: Build, engage, and captivate new audiences using a multi-channel digital approach. Develop accessible and compelling content that shares the stories of farmed animals with a range of audiences. Maintain an active social media presence, managing community engagement and responding to supporter queries in a timely manner. Develop the organic social media calendar, aligned with organisational campaigns and objectives.

• Digital marketing and paid campaigns: Drive the planning and execution of digital marketing campaigns around key events and annual activity plans. Lead asset development, copy creation, channel set-up, monitoring, optimisation, and reporting. Create, run, and enhance paid campaigns on Meta, including daily monitoring and performance adjustments, optimising for the best return on investment. Manage and maximise the effectiveness of the Google Ads Grant. Develop and manage innovative digital fundraising and marketing campaigns, refining the strategy based on metrics and performance. Manage the annual marketing budget and make data-driven decisions to help meet the organisation’s ambitious fundraising objectives.

• Video and creative content production: Produce high-quality videos with strong, accurate, and compelling storytelling for a range of audiences and platforms. Lead on planning, scripting, briefing, editing, and publishing video content. Work collaboratively with the global team to ensure all creative materials align with brand guidelines.

• Website and SEO: Oversee website maintenance and ensure content is accurate, engaging, and up-to-date. Create and optimise new landing pages and other digital assets using SEO best practice. Execute the SEO strategy through keyword research, content optimisation, and new content creation. Monitor website analytics and deliver recommendations based on performance insights.

• Campaign and content support: Support colleagues across the organisation to develop written copy for a variety of platforms and ensure consistency with brand guidelines. Adapt content from international offices to the UK context. Stay informed about current affairs, media trends, and opportunities to produce timely content that engages the public. Develop strategies and content that support supporter growth, brand awareness, and organisational objectives.

• Monitoring, evaluation and reporting: Meet objectives and key results set by the supervisor and adapt strategies as required. Track performance of social media, digital marketing campaigns, and website content. Produce regular reports with actionable insights and recommendations.

• Represent Animal Equality’s culture: Support Animal Equality’s life-saving work by producing high-quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.

• Other: Perform any other duties assigned by the supervisor.

Individual Attributes Required

You are a detail-oriented and data-aware communicator who approaches your work with accuracy, care, and a strong focus on long-term financial impact for the organisation. You bring a creative eye for compelling storytelling, particularly through video and social content, and use this flair to proactively take ownership over your work, producing engaging, high-quality digital materials. You are solutions-focused and highly self-motivated, taking initiative to solve problems, respond swiftly to unfolding events, and share timely campaign updates, victories, and breaking news.

You excel in organisation and time management, balancing a varied and fast-paced workload while meeting deadlines and working independently when needed. Your strong written communication skills allow you to craft persuasive, clear, and compelling copy across platforms, always tailored to audience and context.

Collaboration comes naturally to you: you work cooperatively with colleagues across teams and international offices to achieve shared goals. You are driven, self-starting, and strategic in your approach, with a deep commitment to Animal Equality’s mission and the protection of farmed animals. Professionalism, adaptability, and discretion are essential to how you work. You actively seek constructive feedback and use it to continuously improve your work. You show autonomy, pride over your work, and a growth mindset that is focused on improving the world for farmed animals. 

You must have a minimum of three years’ experience in running paid ads on Meta and Google, with a proven ability to design and deliver content for successful lead generation and long-term fundraising. 

In add...

COMMUNICATIONS & DIGITAL MARKETING COORDINATOR

Terms of employment: Full time, permanent 

Position Location: Remote, in the UK. Candidates should be prepared to travel to London once a month for in-person team meet-ups. Please note that travel for these routine office visits is self-funded. Occasional travel to Animal Equality events may be required, with all associated expenses fully covered.

Line Manager: Executive Director

Compensation: £28,000 – £31,000

Application Deadline: Wednesday, April 1, 2026

WHO WE ARE

Animal Equality is an international animal protection organisation working with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, United States, Germany, Italy, Spain, Mexico, Brazil and India.

Animal Equality releases investigative materials captured from inside factory farms and slaughterhouses, exposing the conditions that farmed animals face around the world. We publish our findings on television, in newspapers and online. We routinely secure mainstream media coverage, including on the BBC, ITV, Sky news, The Times, the Guardian, New York Times and many more.

Animal Equality also advocates for political change. Our current campaigns include a UK ban on foie gras imports, increased enforcement of existing animal protection laws, legal protections for farmed fish, and Government subsidies for transitioning towards a plant-based food system.

We focus on farmed animals because of the scale and severity of the issue. More than a billion animals are confined and killed for human consumption every year in the UK. Farmed animals also often suffer in some of the worst ways: pigs typically endure painful mutilations, many chickens die of heart attacks, fish are confined in underwater cages, and some farmed animals are victims of deliberate abuse and neglect. But the problem is solvable! By utilising effective campaigning strategies, Animal Equality is having an impact for animals around the world and building a future where all animals are respected and protected, and are no longer exploited for human consumption.

Animal Equality UK’s current key campaigns include:

• Strengthening enforcement of animal protection laws

• Halting the expansion of Scotland’s salmon farming industry

• Achieving a ban on foie gras imports

• Securing species-specific slaughter legislation for fish

• Inspiring the public to eat plants, not animals

ABOUT THE ROLE

The Communications & Digital Marketing Coordinator will play a key role in shaping Animal Equality UK’s public voice. They will ensure all outgoing content, both digital and print, aligns with our brand, values, and mission.

This role will lead on paid digital marketing and lead-generation activities to grow our supporter and donor base; oversee video production; manage website content; optimise organic and paid reach; support SEO strategy; and ensure consistent day-to-day engagement across our social media channels.

The successful candidate will work collaboratively across all UK departments, particularly Marketing and Campaigns, as well as with international colleagues, to maximise our impact for farmed animals.

JOB DESCRIPTION

General Responsibilities

• Digital communications and audience engagement: Build, engage, and captivate new audiences using a multi-channel digital approach. Develop accessible and compelling content that shares the stories of farmed animals with a range of audiences. Maintain an active social media presence, managing community engagement and responding to supporter queries in a timely manner. Develop the organic social media calendar, aligned with organisational campaigns and objectives.

• Digital marketing and paid campaigns: Drive the planning and execution of digital marketing campaigns around key events and annual activity plans. Lead asset development, copy creation, channel set-up, monitoring, optimisation, and reporting. Create, run, and enhance paid campaigns on Meta, including daily monitoring and performance adjustments, optimising for the best return on investment. Manage and maximise the effectiveness of the Google Ads Grant. Develop and manage innovative digital fundraising and marketing campaigns, refining the strategy based on metrics and performance. Manage the annual marketing budget and make data-driven decisions to help meet the organisation’s ambitious fundraising objectives.

• Video and creative content production: Produce high-quality videos with strong, accurate, and compelling storytelling for a range of audiences and platforms. Lead on planning, scripting, briefing, editing, and publishing video content. Work collaboratively with the global team to ensure all creative materials align with brand guidelines.

• Website and SEO: Oversee website maintenance and ensure content is accurate, engaging, and up-to-date. Create and optimise new landing pages and other digital assets using SEO best practice. Execute the SEO strategy through keyword research, content optimisation, and new content creation. Monitor website analytics and deliver recommendations based on performance insights.

• Campaign and content support: Support colleagues across the organisation to develop written copy for a variety of platforms and ensure consistency with brand guidelines. Adapt content from international offices to the UK context. Stay informed about current affairs, media trends, and opportunities to produce timely content that engages the public. Develop strategies and content that support supporter growth, brand awareness, and organisational objectives.

• Monitoring, evaluation and reporting: Meet objectives and key results set by the supervisor and adapt strategies as required. Track performance of social media, digital marketing campaigns, and website content. Produce regular reports with actionable insights and recommendations.

• Represent Animal Equality’s culture: Support Animal Equality’s life-saving work by producing high-quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.

• Other: Perform any other duties assigned by the supervisor.

Individual Attributes Required

You are a detail-oriented and data-aware communicator who approaches your work with accuracy, care, and a strong focus on long-term financial impact for the organisation. You bring a creative eye for compelling storytelling, particularly through video and social content, and use this flair to proactively take ownership over your work, producing engaging, high-quality digital materials. You are solutions-focused and highly self-motivated, taking initiative to solve problems, respond swiftly to unfolding events, and share timely campaign updates, victories, and breaking news.

You excel in organisation and time management, balancing a varied and fast-paced workload while meeting deadlines and working independently when needed. Your strong written communication skills allow you to craft persuasive, clear, and compelling copy across platforms, always tailored to audience and context.

Collaboration comes naturally to you: you work cooperatively with colleagues across teams and international offices to achieve shared goals. You are driven, self-starting, and strategic in your approach, with a deep commitment to Animal Equality’s mission and the protection of farmed animals. Professionalism, adaptability, and discretion are essential to how you work. You actively seek constructive feedback and use it to continuously improve your work. You show autonomy, pride over your work, and a growth mindset that is focused on improving the world for farmed animals. 

You must have a minimum of three years’ experience in running paid ads on Meta and Google, with a proven ability to design and deliver content for successful lead generation and long-term fundraising. 

In add...

Animal Equality is an international nonprofit that works with society, governments, and companies to try to end farmed animal suffering. It conducts public education programs, corporate campaigns, undercover investigations, and legal advocacy.