Application Guide

How to Apply for City Marketing Manager

at Glydways

🏢 About Glydways

Glydways is pioneering net-negative greenhouse gas autonomous transportation systems, making them unique in developing mobility solutions that actively reduce environmental impact rather than just minimizing harm. Their focus on affordability and efficiency for cities offers the chance to work on transformative infrastructure projects with tangible community benefits. This combination of cutting-edge technology and public service makes it appealing for mission-driven marketing professionals.

About This Role

As City Marketing Manager, you'll be the central storyteller for Glydways' active city projects, ensuring all partner communications align with the company's vision while identifying marketing opportunities tied to concrete deployment milestones. This role directly impacts how cities and the public perceive autonomous transportation by translating complex technical projects into compelling narratives that build support and understanding.

💡 A Day in the Life

A typical day involves coordinating with Business Development on upcoming partner announcements, reviewing and aligning marketing materials with city partners' communications teams, and planning narrative strategies around upcoming project milestones. You might spend the morning on a cross-functional call about a deployment timeline, then craft messaging that makes technical progress accessible to public audiences, followed by reviewing how partner communications reflect Glydways' brand positioning.

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Interview Prep

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🎯 Who Glydways Is Looking For

  • Has 7-10 years specifically in B2B or partner marketing with experience navigating public sector or large enterprise partnerships
  • Demonstrates proven ability to manage multiple stakeholders (business development, partners, internal teams) with executive-level communication skills
  • Can show portfolio examples of translating technical/complex projects into accessible marketing narratives for diverse audiences
  • Understands the unique challenges of marketing infrastructure or transportation projects with long implementation timelines

📝 Tips for Applying to Glydways

1

Highlight specific experience with public sector or infrastructure partners in your resume - don't just list 'stakeholder management' but describe which types of organizations you've worked with

2

Prepare 1-2 concrete examples of how you've aligned marketing narratives across multiple partners with potentially competing priorities

3

Research Glydways' specific city projects mentioned in their press releases and suggest how you'd approach marketing key milestones for one of them

4

Demonstrate understanding of net-negative GHG technology by briefly explaining how you'd communicate this complex concept to different audiences

5

Show how your experience spans both strategic planning and tactical execution by including metrics from past partner marketing campaigns

✉️ What to Emphasize in Your Cover Letter

['Your experience creating unified marketing narratives across multiple partners, especially in B2B or public sector contexts', 'Specific examples of translating complex technical projects into compelling stories for different stakeholder groups', "How you've identified and capitalized on marketing opportunities tied to project milestones or deployments", "Why Glydways' mission of net-negative transportation specifically resonates with your professional values and experience"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Glydways' specific city projects and partners mentioned in their press releases and announcements
  • → The concept of 'net-negative GHG' transportation and how it differs from electric or low-emission vehicles
  • → Current public discourse around autonomous transportation in urban environments
  • → Glydways' leadership team and their backgrounds in transportation, technology, or public policy

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would develop a marketing narrative for a new city partnership announcement
2 Describe a time you had to align conflicting communication priorities between internal teams and external partners
3 How would you measure the success of marketing for a long-term infrastructure project with phased deployments?
4 What strategies would you use to make autonomous transportation concepts accessible and appealing to skeptical public audiences?
5 How have you previously identified and leveraged project milestones for marketing opportunities in past roles?
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⚠️ Common Mistakes to Avoid

  • Applying with only B2C marketing experience without demonstrating understanding of B2B/public sector partnership dynamics
  • Generic statements about sustainability without showing how you'd market technical transportation solutions specifically
  • Focusing only on creative marketing aspects without addressing the stakeholder alignment and project management requirements

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Glydways!

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