Application Guide
How to Apply for Chief Marketing Officer (CMO)
at FIND
🏢 About FIND
FIND Services is a bootstrapped, pre-revenue startup on a mission to build Africa's premier end-to-end talent export platform, connecting African youth to global remote work. As an early-stage venture, you'll have outsized impact and the chance to shape the company's marketing and sales foundation from scratch.
About This Role
As CMO, you'll own the entire marketing strategy—from brand awareness and social media to growth experiments and sales alignment—while leading a lean team. This part-time role is critical for driving user acquisition and revenue, making it a high-impact opportunity for someone who thrives on building systems and scaling impact.
💡 A Day in the Life
A typical day might start with a quick sync with the engineering and social media teams to align on product updates and campaign performance. You'll then dive into analyzing growth metrics, running A/B tests on ad creatives, and reviewing sales pipeline data. Afternoons could involve brainstorming new channel experiments, crafting messaging for a launch, or mentoring the sales team on converting leads.
🚀 Application Tools
🎯 Who FIND Is Looking For
- A proven sales leader with hands-on social media marketing experience, able to convert brand awareness into lead generation.
- High-agency entrepreneur who takes radical ownership, solves problems independently, and is comfortable with ambiguity.
- Inspirational leader who can wear multiple hats (ops, marketing, sales) and make tough decisions in a fast-paced startup.
- Genuinely excited about building from scratch in a remote, lean environment, with a passion for Africa's talent ecosystem.
📝 Tips for Applying to FIND
Highlight specific examples of how you've driven growth with limited resources (e.g., bootstrapped campaigns, low-cost experiments).
Showcase your sales acumen by detailing a time you aligned marketing efforts to directly increase conversion or revenue.
Demonstrate entrepreneurial mindset: mention side projects, startups, or initiatives you've built from zero.
Tailor your cover letter to address FIND's mission of connecting African youth to global remote work—show genuine interest.
Include a brief (1-page) mock marketing strategy for FIND, outlining your first 90 days and key growth experiments.
✉️ What to Emphasize in Your Cover Letter
['Your track record in both sales and social media marketing, with concrete metrics.', 'Your comfort with radical ownership and solving problems independently in a startup context.', "Why you're excited about FIND's mission and Africa's talent export opportunity.", "How you'll lead and inspire a lean team while wearing multiple hats."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read FIND's website and any blog posts or social media to understand their current brand voice and messaging.
- → Research Africa's remote work landscape and competing talent platforms (e.g., Andela, Tunga) to understand the market.
- → Look into typical challenges of bootstrapped startups in the talent export space, especially in Africa.
- → Check the founders' LinkedIn profiles or other interviews to understand their vision and leadership style.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Overemphasizing corporate experience or large budgets—this role is about scrappy, resourceful growth.
- Being vague about sales experience—provide specific metrics and examples of driving conversions.
- Not showing genuine interest in Africa's talent ecosystem—this is central to the company's mission.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!