Application Guide

How to Apply for Channel Partnerships Manager

at AidKit

🏢 About AidKit

AidKit is a public benefit corporation uniquely positioned at the intersection of technology and social impact, having distributed over $400 million in cash assistance to vulnerable households across 27 states. Unlike traditional tech companies, AidKit operates with a mission-driven focus on dignity and efficiency in public assistance, making it an ideal workplace for those seeking meaningful work in GovTech with tangible community outcomes.

About This Role

As Channel Partnerships Manager at AidKit, you'll design and build government sales channels by identifying strategic partners like prime contractors, NGOs, and tech companies to expand AidKit's reach into state/local government. This role is impactful because you'll directly enable faster, more dignified cash assistance delivery by positioning AidKit as a preferred technology in government procurements and RFPs.

💡 A Day in the Life

A typical day might involve strategizing with the sales team on an upcoming state government RFP, mapping potential prime contractor partners for a disaster recovery program, and developing co-selling materials for NGO partners. You'll balance long-term relationship building with immediate opportunity support across AidKit's diverse partner ecosystem.

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🎯 Who AidKit Is Looking For

  • Has 5+ years in GovTech channel partnerships or public-sector consulting with hands-on experience navigating government procurement cycles and prime/subcontractor dynamics
  • Demonstrates experience working alongside sales teams to unlock complex government deals, not just managing partner relationships independently
  • Can think in ecosystems (not single deals) and navigate long government timelines while maintaining urgency, ideally with disaster relief/recovery experience
  • Possesses a track record of building diversified channel portfolios including contractors, NGOs, and community organizations in the public sector

📝 Tips for Applying to AidKit

1

Quantify your impact in previous channel roles with metrics like partner-driven revenue, RFP win rates, or government contract values unlocked through partnerships

2

Highlight specific experience with state/local government procurement processes, mentioning any RFPs/RFIs you've worked on in GovTech or adjacent sectors

3

If you have disaster relief experience, emphasize it prominently; if not, demonstrate understanding of public assistance ecosystems and urgency in crisis contexts

4

Show how you've enabled co-selling with sales teams in past roles, providing concrete examples of joint opportunity development

5

Tailor your resume to show ecosystem thinking by describing how you've built diversified partner portfolios across different stakeholder types

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with government procurement and positioning technology in RFPs/RFIs, especially in state/local contexts', 'Examples of building channel partnerships that expanded market reach into government sectors, not just commercial partnerships', "How your approach aligns with AidKit's mission of delivering assistance with dignity and your understanding of public benefit corporations", 'Your ability to navigate long government timelines while maintaining urgency, with examples of managing complex, multi-stakeholder deals']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → AidKit's specific cash assistance programs and the 27 states they've operated in to understand their government footprint
  • → Public benefit corporation structure and how it differs from traditional for-profits in decision-making and mission alignment
  • → Recent government RFPs in disaster relief or public assistance where technology partnerships were involved
  • → AidKit's existing partners or case studies mentioned on their website to understand current channel strategy
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through your experience with a government RFP process where you positioned a technology solution through channel partners
2 How would you approach building a channel partner portfolio for AidKit targeting state/local governments across different regions?
3 Describe a time you enabled co-selling with a sales team on a complex government deal and how you aligned incentives across stakeholders
4 How do you maintain urgency and momentum in partnerships when dealing with long government procurement cycles?
5 What experience do you have with disaster relief/recovery ecosystems and how would that inform your partnership strategy at AidKit?
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⚠️ Common Mistakes to Avoid

  • Focusing only on commercial/B2B channel experience without demonstrating understanding of government procurement nuances
  • Presenting yourself as purely a relationship manager rather than someone who drives concrete sales outcomes through partners
  • Showing impatience with government timelines or lack of understanding about the ecosystem approach needed for this role

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to AidKit!

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