Application Guide

How to Apply for Central Regional Sales Manager

at Harbinger

🏢 About Harbinger

Harbinger is revolutionizing commercial transport by developing innovative and affordable medium-duty electric vehicles, specifically targeting the underserved market segment. Working here means contributing to sustainable transportation solutions while being part of a company disrupting traditional automotive manufacturing with electric alternatives for commercial fleets.

About This Role

As Central Regional Sales Manager, you'll drive sales of Harbinger's EV products by identifying government and municipal customers while supporting existing dealers across your territory. This role is impactful because you'll be establishing Harbinger's presence in key commercial markets and directly contributing to the adoption of electric medium-duty vehicles in the Central region.

💡 A Day in the Life

A typical day involves morning virtual check-ins with dealers to coordinate joint customer visits, followed by 2-3 in-person meetings with municipal fleet managers or government procurement officers across your territory. You'll spend significant drive time between appointments while updating CRM with new prospects and preparing proposals for potential EV fleet conversions.

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🎯 Who Harbinger Is Looking For

  • Has 3+ years of B2B sales experience in automotive, EV, or commercial vehicle industries with a proven track record of meeting quotas
  • Demonstrates specific knowledge of government/municipal procurement processes, ideally with existing contacts in public sector fleet management
  • Is comfortable with extensive daily travel (70%+ on the road) within the Central region and can manage a territory independently
  • Has hands-on experience with CRM systems (like Salesforce or HubSpot) for tracking prospects and dealer communications

📝 Tips for Applying to Harbinger

1

Quantify your sales achievements specifically in automotive or EV sectors - include metrics like '% of quota achieved' or 'new accounts opened'

2

Highlight any experience with government RFPs or municipal procurement processes in your resume bullet points

3

Mention your familiarity with commercial vehicle specifications or fleet operations to show industry knowledge

4

Demonstrate your territory management experience by describing how you've covered large geographic areas in previous roles

5

Include your driver's license status and willingness for extensive travel upfront in your application materials

✉️ What to Emphasize in Your Cover Letter

['Your specific experience selling to government/municipal entities or in commercial vehicle markets', "How you've successfully managed a sales territory with extensive travel requirements", 'Your understanding of the medium-duty vehicle market and why electric alternatives matter for commercial fleets', 'Examples of collaborating with dealers to fill coverage gaps and drive joint sales initiatives']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Harbinger's specific medium-duty EV models and their target applications (delivery, utility, etc.)
  • → Recent government incentives for commercial EV adoption in Central region states
  • → Harbinger's existing dealer network and partnerships in the commercial vehicle space
  • → Competitors in the medium-duty EV market and Harbinger's differentiators

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through your experience with government procurement processes for vehicle fleets
2 How would you approach prospecting municipal customers in the Central region?
3 Describe a time you had to work with dealers to close a sale in a competitive market
4 What strategies would you use to introduce a new EV product to skeptical commercial fleet managers?
5 How do you manage your time and territory when traveling daily to different locations?
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⚠️ Common Mistakes to Avoid

  • Applying with only consumer automotive sales experience without commercial/B2B context
  • Not addressing the extensive travel requirement or showing reluctance for road-based work
  • Using generic sales accomplishments without specific metrics or industry relevance

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Harbinger!

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