Application Guide
How to Apply for Business Development Representative
at Too Good To Go
🏢 About Too Good To Go
Too Good To Go is a certified B Corp with a mission-driven business model that directly tackles food waste, a critical environmental issue. Working here means contributing to a tangible solution while being part of a collaborative, impact-focused culture that values both planet and people.
About This Role
As a Business Development Representative at Too Good To Go, you'll be the frontline ambassador, directly onboarding new store partners through high-volume cold calling and guiding them through their critical first 28 days. This role is impactful because every new partner you sign directly expands the app's network, rescuing more surplus food and increasing community access to affordable meals.
💡 A Day in the Life
Your day typically starts by reviewing your Salesforce pipeline and prioritizing leads for outreach. You'll spend the majority of your time making 100+ cold calls to new prospects, introducing Too Good To Go, addressing concerns, and guiding interested stores through the initial signup. Between calls, you'll log interactions in Salesforce, schedule follow-ups, and prepare for weekly Growth team meetings to ensure smooth transitions for partners completing their onboarding.
🚀 Application Tools
🎯 Who Too Good To Go Is Looking For
- Possesses exceptional resilience and a positive mindset to handle 100+ daily cold calls, viewing rejection as a routine step in the process rather than a personal setback.
- Demonstrates a genuine, humble curiosity about potential partners' operations and challenges, aiming to build relationships rather than just close transactions.
- Is highly organized and process-driven, capable of meticulously managing a pipeline in Salesforce while maintaining the energy for proactive outreach.
- Thrives in a team-oriented 'Growth team' environment, eager to both contribute to collective goals and actively learn from weekly collaboration and feedback.
📝 Tips for Applying to Too Good To Go
Quantify any past experience with high-volume outreach (e.g., 'made 80+ cold calls daily' or 'managed a pipeline of 50+ leads') to immediately demonstrate you understand the role's core demand.
In your resume or summary, explicitly mention 'Too Good To Go's mission to reduce food waste' to show you've researched and are aligned with their purpose, not just any sales job.
Prepare a brief, specific example of how you handled a significant rejection in a sales or outreach context, framing it as a learning moment that fueled persistence.
Highlight any experience with CRM tools, specifically naming Salesforce if possible, to show you can hit the ground running with their pipeline management system.
If you have no direct sales experience, frame transferable skills—like resilience from a service job or organization from project work—through the lens of the requirements: energy, eagerness to learn, and teamwork.
✉️ What to Emphasize in Your Cover Letter
["Express a personal connection to or understanding of the food waste problem and why Too Good To Go's app-based solution resonates with you.", "Detail your approach to building rapport quickly on cold calls and how you balance persistence ('don't take no for an answer') with a humble, respectful demeanor.", "Provide a concrete example of how you've successfully managed a multi-step onboarding or follow-up process with a client or partner, emphasizing organization and reliability.", 'Explain why you are specifically eager to develop sales skills within a mission-driven, collaborative team environment like the Growth team at Too Good To Go.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Download and use the Too Good To Go app to understand the user and partner experience firsthand; be ready to discuss specific features or local offerings.
- → Research the scale of food waste in the USA and Too Good To Go's specific impact metrics (e.g., meals saved, CO2 reduced) to speak knowledgeably about the mission.
- → Explore the company's B Corp certification and their public values or blog posts to understand their culture beyond the app.
- → Look into the types of partners (e.g., bakeries, cafes, grocery stores) they onboard in the U.S. to tailor your outreach examples.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing solely on sales targets or commission without emphasizing the mission or the collaborative, supportive team aspect described in the requirements.
- Presenting a generic, aggressive sales persona that contradicts the 'humble approach' and relationship-building needed for the 28-day partner journey.
- Showing lack of familiarity with basic CRM tools or inability to describe an organized workflow, given the explicit responsibility for pipeline management in Salesforce.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Too Good To Go!