Business Development Manager, Away From Home, Central

Market & Business Ownership

• Lead and grow Away From Home foodservice sales across the assigned territory, delivering new operator acquisition and incremental volume growth
• Serve as Califia Farms foodservice brand representative and local market expert, ensuring strong brand presence and relevance across key channels

Strategy & Market Planning

• Execute targeted market and operator sales plans aligned to channel goals and strategic initiatives
• Assess local market dynamics, including competitive activity and operator trends, and translate insights into territory performance improvement and quarterly planning

Operator Development & Sales Execution

• Prospect, develop, and sell to new foodservice operators within assigned markets, with a strong focus on café, bakery, breakfast, and other beverage-centric accounts
• Participate in channel trade shows and local market events to generate qualified leads, support operator conversion, and strengthen market presence

Pipeline, Forecasting & Performance Management

• Develop and maintain a new business pipeline, providing clear visibility into opportunity timing, expected volume, and overall impact
• Maintain disciplined pipeline management, forecasting, and reporting using Salesforce and Power BI
• Own and actively manage key performance metrics, including qualified leads, new account conversion rates, menu placements, and customer retention
• Produce quarterly market and performance summaries highlighting sales activity, competitive trends, and volume contribution

This role drives the expansion of plant-based beverage options in foodservice, promoting sustainable and healthier alternatives in cafés, bakeries, and other establishments, thereby supporting environmental and health-conscious consumer choices.

• Bachelor’s Degree preferred with 3+ years of foodservice sales experience in CPG or beverage; experience in plant-based, dairy alternative, or emerging brands strongly preferred
• Proven success in a hunter or business development role, with a track record of winning new operators, securing menu placement, and driving SKU authorization
• Strong pipeline management and forecasting capabilities, with hands-on experience using CRM tools such as Salesforce
• Analytical and strategic thinker with the ability to identify, evaluate, and prioritize high-value sales targets and translate data into actionable territory strategies
• Excellent written and verbal communication skills, with the ability to sell, influence, and build credibility with foodservice operators and decision-makers

The expected salary range for this position is between $85,000 - $100,000 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.

Califia Farms is a company focused on plant-based beverages, offering dairy alternatives and promoting sustainable, healthier options in the food and beverage industry.