Application Guide
How to Apply for Brand & Trade Marketing Manager
at SoFine Foods
🏢 About SoFine Foods
SoFine Foods appears to be a dynamic FMCG company focused on plant-based foods like the Lunter brand and tofu products, operating in the competitive Dutch market. The company likely values innovation and local market adaptation, offering opportunities to work with emerging food categories in a fast-growing business environment with limited resources.
About This Role
This Brand & Trade Marketing Manager role involves executing localized marketing plans for the Lunter brand while driving trade marketing initiatives to increase in-store presence. The position requires balancing brand building with sales-driven trade activities, making it impactful for both brand growth and commercial results in the Netherlands market.
💡 A Day in the Life
A typical day might involve analyzing Dutch market data to identify growth opportunities for Lunter brand, collaborating with sales teams on trade marketing execution plans, and coordinating with agencies on locally-relevant social media content. You'd likely balance strategic planning with hands-on implementation across both brand building and trade activation activities.
🚀 Application Tools
🎯 Who SoFine Foods Is Looking For
- Has 5+ years of FMCG marketing experience with proven success in both brand and trade marketing execution
- Demonstrates entrepreneurial mindset with examples of achieving results with limited budgets in fast-paced environments
- Shows deep understanding of Dutch consumer behaviors and local market nuances, particularly in food categories
- Possesses strong collaboration skills to work with sales teams, agencies, and local partners effectively
📝 Tips for Applying to SoFine Foods
Highlight specific FMCG experience where you adapted brand communication for local Dutch or similar markets
Provide concrete examples of trade marketing initiatives that increased in-store rotation or shelf presence
Demonstrate your ability to identify growth opportunities in plant-based or tofu categories using consumer insights
Show how you've built relationships with local organizations or influencers relevant to food marketing
Emphasize experience working efficiently with limited budgets in fast-growing companies
✉️ What to Emphasize in Your Cover Letter
['Your specific experience with FMCG brand and trade marketing in competitive markets', 'Examples of adapting marketing plans to local cultural nuances and consumer behaviors', 'Track record of collaborating with sales teams to drive in-store results', 'Entrepreneurial approach to turning challenges into opportunities with limited resources']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → SoFine Foods' product portfolio beyond Lunter brand and tofu products
- → Dutch consumer trends in plant-based foods and FMCG purchasing behaviors
- → Competitive landscape for tofu and similar products in Netherlands retail
- → Local Dutch organizations or influencers relevant to food marketing and sustainability
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on brand marketing without demonstrating trade marketing or sales collaboration experience
- Providing generic marketing examples without FMCG or food industry specificity
- Failing to show understanding of Dutch market nuances or local adaptation strategies
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!