Brand & Trade Marketing Manager

Main responsibilities:

• Execute Lunter marketing plans with strong understanding of local nuances, ensuring cultural relevance and adapting brand communication to resonate with local market characteristics
• Lead execution of trade marketing plans from ideation to implementation, collaborating with sales teams to maximize rotation of Lunter brand in stores
• Identify untapped opportunities for Lunter brand, Private Label and Tofu category growth by utilizing insights into consumer behaviors and market trends
• Foster relationships with local organizations, influencers, ambassadors, and trade partners to increase brand presence across various channels
• Take charge of social media presence in collaboration with Communication Manager & external agencies, suggesting engaging locally relevant content

This role contributes to the growth of plant-based foods across Europe by positioning Lunter as the visionary leader and driver of category growth, making tofu a fast-growing and exciting category while supporting sustainable food systems.

Requirements:

• University degree with commercial background (start-up experience is a plus)
• Proven experience (minimum 5 years) in brand and trade marketing (FMCG)
• Ability to work in dynamic, fast-growing business environment with limited budget resources efficiently
• Entrepreneurial mindset with track record of turning challenges into opportunities
• Strong communication skills and ability to work collaboratively in fast-paced setting
• Proficiency in data analysis tools and keen eye for market trends
• Fluent in English and Dutch (French and/or Spanish considered strong advantage)

Benefits:

• A varied role in an international, fast-growing FMCG company with a clear purpose
• A supportive and passionate team environment where your input really counts
• The chance to contribute to the further growth of plant-based foods across Europe