Brand Manager (61186)

As Brand Manager at Tofurky, you will:

• Develop and execute omnichannel marketing initiatives to strengthen brands and drive awareness, trial, conversion, and repeat purchase.
• Manage agency and external partners across social media, PR, influencers, ecommerce, and creative to ensure projects stay on strategy, on budget, and on time.
• Partner with Sales to develop retailer presentations, category reviews, selling stories, and customer-specific marketing programs grounded in consumer insights and syndicated data.
• Lead shopper marketing and retail activation efforts, and support innovation commercialization through positioning, messaging, and marketing support.

This role helps bring plant-based and dairy-free products to more consumers, supporting a more sustainable and ethical food system.

You might be a fit if you:

• Have a Bachelor's degree in Business Administration or related field, or equivalent experience.
• Have 5+ years of experience in brand management, shopper marketing, consumer marketing, or integrated marketing within CPG.
• Have experience managing agencies and cross-functional projects, and working with syndicated data (SPINS, Circana, NielsenIQ or similar).
• Possess strong presentation, storytelling, project management, and organizational skills, with a passion for food and consumer trends.

Salary range: $90,000 - $100,000 per year. Full-time position with day shift. Tofurky is committed to equal employment opportunity and building a diverse workforce.

Tofurky is a leading brand in plant-based and dairy-free foods, part of Morinaga, dedicated to creating delicious, sustainable alternatives to animal products.