Brand Lead

Responsibilities

• Own Arbor's brand marketing strategy, roadmap, and editorial calendar across key surfaces (web, SEO/GEO, comms lifecycle, social, and partnerships).
• Create and ship high-quality content that builds trust and understanding—explaining complex topics simply and credibly.
• Spearhead integrating our brand narrative and content into our customer lifecycle.
• Develop proof-driven storytelling: customer outcomes, case studies, testimonials, before/after narratives, and clear explanations of what Arbor does and doesn't do.

This role helps renters, homeowners, and small businesses pay less for electricity by building trust and driving growth through content that makes Arbor feel credible and aligned with customers, ultimately delivering the same advantages that were previously exclusive to Fortune 500 companies.

• 5-7+ years of experience in brand and content marketing, editorial, and brand storytelling (B2C experience strongly preferred; marketplace/fintech a plus).
• Excellent writing and editing skills with strong taste for clarity, credibility, and customer empathy.
• Proven ability to translate complex topics into content that drives business outcomes (not just impressions).
• Comfort working with data: partnering with analysts, turning insights into narratives, and backing claims with evidence.

• Competitive salary + meaningful equity + benefits
• Remote with occasional in-person collaboration as needed

Arbor helps renters, homeowners, and small businesses pay less for electricity by building an intelligent electricity platform to power an abundant electric future, using AI to aggregate users, unlock better pricing, and optimize usage.