Brand Director

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

• Bachelor’s degree
• 7+ years of experience in brand management, or relevant experience in marketing and communications
• A strong understanding of TU’s primary audiences—younger anglers, outdoorsy families, and avid outdoors people
• Exceptional understanding of storytelling; strong communication and writing skills; demonstrated ability to motivate and inspire key audiences
• Strong creative and design sense; experience managing graphic designers and creative agencies
• Ability to work effectively across departments in a dispersed organization
• Passion for angling, conservation, the outdoors, and Trout Unlimited’s mission. 

Salary and Benefits

Staff and leadership at TU understand that life outside of work is important to personal health, and we strive to create a healthy and family-friendly atmosphere. This is a full-time position with a generous benefits package. Title and compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications and experience level, internal equity, and alignment with market data. At TU, we actively seek candidates who come from communities that have been historically underrepresented in conservation. We are committed to building space for all people to participate in our work to care for trout and salmon and our shared waters. We are proud to be an equal opportunity employer.

How to Apply

Please upload a resume and cover letter using TU's Paylocity application system. 

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

• Bachelor’s degree
• 7+ years of experience in brand management, or relevant experience in marketing and communications
• A strong understanding of TU’s primary audiences—younger anglers, outdoorsy families, and avid outdoors people
• Exceptional understanding of storytelling; strong communication and writing skills; demonstrated ability to motivate and inspire key audiences
• Strong creative and design sense; experience managing graphic designers and creative agencies
• Ability to work effectively across departments in a dispersed organization
• Passion for angling, conservation, the outdoors, and Trout Unlimited’s mission. 

Salary and Benefits

Staff and leadership at TU understand that life outside of work is important to personal health, and we strive to create a healthy and family-friendly atmosphere. This is a full-time position with a generous benefits package. Title and compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications and experience level, internal equity, and alignment with market data. At TU, we actively seek candidates who come from communities that have been historically underrepresented in conservation. We are committed to building space for all people to participate in our work to care for trout and salmon and our shared waters. We are proud to be an equal opportunity employer.

How to Apply

Please upload a resume and cover letter using TU's Paylocity application system. 

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

• Bachelor’s degree
• 7+ years of experience in brand management, or relevant experience in marketing and communications
• A strong understanding of TU’s primary audiences—younger anglers, outdoorsy families, and avid outdoors people
• Exceptional understanding of storytelling; strong communication and writing skills; demonstrated ability to motivate and inspire key audiences
• Strong creative and design sense; experience managing graphic designers and creative agencies
• Ability to work effectively across departments in a dispersed organization
• Passion for angling, conservation, the outdoors, and Trout Unlimited’s mission. 

Salary and Benefits

Staff and leadership at TU understand that life outside of work is important to personal health, and we strive to create a healthy and family-friendly atmosphere. This is a full-time position with a generous benefits package. Title and compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications and experience level, internal equity, and alignment with market data. At TU, we actively seek candidates who come from communities that have been historically underrepresented in conservation. We are committed to building space for all people to participate in our work to care for trout and salmon and our shared waters. We are proud to be an equal opportunity employer.

How to Apply

Please upload a resume and cover letter using TU's Paylocity application system. 

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers

• Bachelor’s degree
• 7+ years of experience in brand management, or relevant experience in marketing and communications
• A strong understanding of TU’s primary audiences—younger anglers, outdoorsy families, and avid outdoors people
• Exceptional understanding of storytelling; strong communication and writing skills; demonstrated ability to motivate and inspire key audiences
• Strong creative and design sense; experience managing graphic designers and creative agencies
• Ability to work effectively across departments in a dispersed organization
• Passion for angling, conservation, the outdoors, and Trout Unlimited’s mission. 

Salary and Benefits

Staff and leadership at TU understand that life outside of work is important to personal health, and we strive to create a healthy and family-friendly atmosphere. This is a full-time position with a generous benefits package. Title and compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications and experience level, internal equity, and alignment with market data. At TU, we actively seek candidates who come from communities that have been historically underrepresented in conservation. We are committed to building space for all people to participate in our work to care for trout and salmon and our shared waters. We are proud to be an equal opportunity employer.

How to Apply

Please upload a resume and cover letter using TU's Paylocity application system. 

About Trout Unlimited

Trout Unlimited is the nation’s leading conservation organization working to care for and recover rivers and streams and their trout and salmon populations. We bring people together across the country to be champions for their rivers and help make our water cleaner and our communities healthier. Founded by a small band of Michigan anglers in 1959, we have grown into a national organization with more than 350 staff, 400 chapters, and 300,000 members and supporters. We bring science-driven restoration know-how, state and national policy muscle, and local volunteer energy to bear on behalf of clean water, healthy trout and salmon and thriving communities.

Position Summary 

Trout Unlimited has a new tagline—"Every River Needs a Champion”—and recently refreshed its brand messaging. Now we are seeking a strategic and creative Brand Director to bring the brand to life. The director will own brand strategy at TU and help the organization develop campaigns that grow awareness of our community and inspire new and younger audiences to be champions for their rivers through TU. Working closely with our Digital Marketing, Communications, Development, and Engagement teams, the Brand Director will lead strategic organizational initiatives supporting our goal of growing TU’s community of volunteers, advocates, donors and members. This is a full-time, remote position reporting to the VP for Communications & Brand.

Key Responsibilities 

• Build a deep understanding of TU’s brand positioning and our primary audiences—younger anglers, outdoorsy families, and avid outdoors people—and what motivates them to be part of our community
• Develop campaigns & strategies that build brand awareness among primary audiences; collaborate with colleagues in Communications, Digital Marketing, Development, Engagement and Conservation to build them
• Promote an authentic, distinct and consistent visual identity for TU and manage its implementation across the organization; advise on sub-brand campaigns
• Manage and oversee outside creative agencies and third-party graphic designers
• Identify partnership opportunities that build TU’s brand and collaborate with TU partnership staff to bring them to life
• Develop strategies for using merch and our online store to promote the TU brand
• Own TU’s brand standards and promote their consistent adoption by both staff and grassroots leaders at the national, regional, council and chapter levels
• Oversee the design of practical tools and templates that make it simple for TU staff and volunteers to put TU’s branding to use in their outreach 
• Define and track key metrics for monitoring TU’s brand equity and brand share versus peers