Brand and Content Marketing Manager

• Build end-to-end modular messaging frameworks (value proposition, proof points, objection handling, sector lenses, persona angles) and reusable content components to accelerate production and ensure consistency.
• Transform messaging frameworks into high-quality B2B content and brand assets (web copy, articles, reports, case studies, videos, sales collateral) through effective collaboration with the Go-to-Market team.
• Partner with go-to-market, digital and operational comms to ensure brand messaging is integrated into campaign briefs, content calendars and creative executions; provide QA and sign-off for brand consistency.
• Support management of B2B brand guidelines and visual identities across four Centrica Business brands, ensuring clarity from master brand through to propositions and products.

This role helps bring Centrica's purpose of energising a greener, fairer future to life across B2B brands, driving awareness and demand for sustainable energy solutions that reduce carbon footprints and support the transition to net zero.

• Skilled at defining positioning and value propositions for B2B audiences; experienced in building structured messaging frameworks that make complex information simple and repeatable.
• Strong ability to see how messaging across products and teams connects, and how to embed messaging frameworks across existing frameworks.
• Strong competency in developing and guiding visual brand assets; able to brief designers and agencies with clarity.
• Demonstrable experience in producing and commissioning B2B content; able to express complex concepts in a simple, audience-centred way.

Total rewards designed to support you and your family financially, physically, and emotionally. Flexible benefits, growth opportunities, and a people-first culture. Salary not specified.

Centrica Energy is a family of brands revolutionising how we power the planet, with a mission to energise a greener, fairer future by creating an energy system that doesn't rely on fossil fuels. British Gas, part of Centrica, has been powering UK homes and businesses for over 200 years and is making the UK greener and more energy efficient through smart tech like heat pumps, solar panels, and EV chargers.