Application Guide

How to Apply for B2B Marketing Lead

at Octopus Energy

🏢 About Octopus Energy

Octopus Energy is revolutionizing the energy sector by combining transparency, AI technology, and renewable energy solutions to create a sustainable, low-carbon future. Unlike traditional energy companies, they're a tech-first disruptor with a strong mission-driven culture focused on making energy greener and fairer for everyone. Working here means joining a high-growth company that's challenging industry norms while having real impact on climate change.

About This Role

As B2B Marketing Lead, you'll spearhead Octopus Energy for Business's marketing strategy to increase brand awareness in the business market, challenge competitors, and drive growth across SME energy supply and new market entries. This role involves creating compelling narratives that connect Octopus's renewable energy solutions to business customers' commercial goals while collaborating closely with central PR and marketing teams to leverage the parent brand's power. You'll directly impact the company's expansion into the B2B energy market and help businesses transition to sustainable energy solutions.

💡 A Day in the Life

You might start your day analyzing campaign performance data for SME energy acquisition, then collaborate with the central PR team on aligning B2B messaging with Octopus's latest renewable energy announcements. In the afternoon, you could be interviewing a business customer for a case study about how Octopus's smart tariffs helped them reduce costs, followed by planning a digital campaign targeting specific business sectors most receptive to sustainable energy solutions. The role balances strategic planning with hands-on campaign execution while constantly coordinating across multiple teams.

🚀 Application Tools

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Interview Prep

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🎯 Who Octopus Energy Is Looking For

  • Has 5+ years of B2B marketing experience in high-growth tech or SaaS companies, with proven ability to drive sales growth through strategic storytelling
  • Demonstrates expertise in developing integrated campaigns across digital channels that cut through noise in competitive B2B markets
  • Possesses strong narrative-building skills with portfolio examples showing how they've made complex products compelling to business audiences
  • Shows passion for sustainability and can articulate how renewable energy solutions create commercial value for businesses

📝 Tips for Applying to Octopus Energy

1

Quantify your B2B marketing impact with specific metrics (e.g., 'increased qualified leads by 40% through targeted account-based marketing campaigns') rather than listing responsibilities

2

Include a brief case study in your application showing how you've developed brand storytelling that drove commercial results for B2B products

3

Research Octopus's recent B2B initiatives like their business EV charging solutions or renewable tariffs and reference how you'd build on these

4

Demonstrate understanding of both SME and enterprise B2B marketing approaches, as the role spans different business segments

5

Show how you've collaborated with PR/comms teams in past roles to create integrated campaigns with consistent messaging

✉️ What to Emphasize in Your Cover Letter

['Explain how your B2B marketing experience in high-growth environments prepares you to scale Octopus Energy for Business', 'Provide a specific example of brand storytelling that drove measurable business growth for B2B customers', 'Demonstrate understanding of how renewable energy solutions create commercial value for businesses beyond just cost savings', "Show how you'd leverage Octopus's consumer brand strength while developing distinct B2B positioning"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Octopus's recent B2B initiatives like their business energy tariffs, EV charging solutions, and on-site generation offerings
  • → The competitive landscape for business energy supply in the UK, including traditional suppliers and brokers
  • → Octopus's consumer marketing campaigns and brand voice to understand how to extend it appropriately to B2B
  • → Recent news coverage about Octopus Energy's technology platform (Kraken) and how it differentiates them in the market

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a marketing strategy to challenge traditional energy brokers in the SME market?
2 Describe how you'd create customer case studies that make renewable energy solutions compelling to cost-focused business decision-makers
3 How would you integrate with Octopus's central PR team to align B2B messaging with broader company narratives about AI and transparency?
4 What digital channels and tactics would you prioritize for reaching business energy buyers who are typically hard to engage?
5 How would you measure success for B2B marketing campaigns in an industry where sales cycles can be long?
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⚠️ Common Mistakes to Avoid

  • Focusing only on consumer marketing experience without demonstrating understanding of B2B buyer journeys and decision-making processes
  • Treating energy as a commodity rather than understanding how to market renewable/sustainable solutions as value-added business services
  • Proposing generic marketing tactics without considering the specific challenges of marketing to business energy buyers who may have long-term contracts

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Octopus Energy !

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