Audience Growth Lead (Social)

Core responsibilities:

• Lead GiveDirectly's social media strategy and posting calendar across all major platforms
• Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly's programs, research, and impact
• Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals)
• Partner with internal teams to identify stories, earned media, campaigns, and blogs worth sharing

This role creates positive change by building GiveDirectly's social media presence to maximize lead generation, with the ultimate goal of raising more money to be delivered to people in extreme poverty.

Required qualifications:

• 5+ years of proven ability to grow social media presence for a brand, content creator, or public figures
• Strong writing and editing skills, with a clear, confident, and empathetic voice
• Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside)
• Deep understanding of social algorithms, audience behavior, and content performance
• Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite)
• Deep alignment with GiveDirectly's values and mission

Compensation and benefits:

• Competitive salary with bonus
• Robust health benefits plan (exact details vary by country)
• Flexible paid time off
• Allowances for desk set-up and learning and development
• A positive and supportive team with opportunities for advancement
• A demonstrated commitment to helping all staff develop and grow

GiveDirectly aims to reshape international giving by providing cash grants directly to the world's poorest, establishing cash transfers as a benchmark for foreign aid and accelerating the end of extreme poverty.