Application Guide

How to Apply for Associate Director of Campaigns

at The Humane League

🏢 About The Humane League

The Humane League is a unique nonprofit focused exclusively on reducing farmed animal suffering through strategic corporate campaigns and behavior change programs. Unlike broader animal welfare organizations, THL specializes in evidence-based interventions that target institutional change in food systems, making it ideal for professionals passionate about measurable impact in animal advocacy. Their remote-first culture and commitment to effective altruism principles attract mission-driven individuals seeking to maximize their positive impact.

About This Role

As Associate Director of Campaigns, you'll lead THL's corporate campaign strategy from development through execution, directly influencing major food corporations to adopt animal welfare policies. This role combines strategic leadership with hands-on team management, empowering Campaign Managers while representing THL in industry coalitions like the Open Wing Alliance. Your work will directly translate into institutional changes that reduce suffering for millions of farmed animals annually.

💡 A Day in the Life

You might start your day reviewing campaign analytics from ongoing corporate engagements, then lead a strategy session with Campaign Managers about adapting tactics for a resistant target company. Afternoon could involve coaching a manager on negotiation approaches, followed by representing THL in an OWA coalition call to align on industry-wide priorities. You'd likely end the day drafting strategic recommendations for senior leadership based on campaign developments.

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Interview Prep

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🎯 Who The Humane League Is Looking For

  • Has 5+ years of specific corporate campaigning experience with documented wins securing animal welfare commitments from food companies (not just general advocacy experience)
  • Demonstrates experience managing campaign managers (not just individual contributors), with examples of developing leadership pipelines within advocacy teams
  • Possesses deep knowledge of corporate engagement tactics specific to food industry targets, including shareholder advocacy, consumer pressure campaigns, and direct negotiations
  • Shows strategic agility in adapting campaign approaches based on real-time corporate responses and movement landscape changes

📝 Tips for Applying to The Humane League

1

Quantify your corporate campaign wins specifically: Instead of 'led successful campaigns,' state 'secured cage-free commitments from 3 major restaurant chains affecting 500K hens annually'

2

Highlight your OWA or coalition experience: Mention specific animal protection coalitions you've worked with, as this role requires representing THL in movement spaces

3

Demonstrate remote management expertise: Since this is a remote role, provide examples of managing distributed campaign teams across time zones

4

Align with THL's theory of change: Reference their focus on institutional change rather than individual behavior modification in your materials

5

Show corporate negotiation nuance: Describe how you've tailored approaches to different corporate cultures (e.g., responding to investor pressure vs. consumer campaigns)

✉️ What to Emphasize in Your Cover Letter

["Your specific experience with corporate animal welfare campaigns, naming actual companies you've engaged and policy changes secured", 'Examples of developing campaign managers into leaders, not just managing their day-to-day work', "How you've contributed to movement-wide strategies through coalition work (like OWA)", 'Your approach to balancing long-term strategic planning with agile campaign adjustments']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → THL's recent corporate campaign wins (like their work with Compass Group or Burger King) and their stated campaign priorities
  • → The Open Wing Alliance's structure and current corporate targets, as you'll represent THL in this coalition
  • → THL's 'Institutional Change' theory of change versus individual behavior approaches used by other animal groups
  • → Recent food industry trends in animal welfare commitments (beyond cage-free eggs to broiler chicken welfare)
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a corporate campaign you led from target selection to policy commitment, including how you adapted strategy mid-campaign
2 How would you develop a 12-month campaign plan targeting a specific food sector (e.g., pork producers) for THL?
3 Describe your approach to mentoring a Campaign Manager who's struggling with corporate resistance
4 How have you navigated coalition dynamics when partner organizations have different campaign priorities?
5 What metrics would you use to assess campaign effectiveness beyond policy commitments?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing on individual consumer outreach or vegan advocacy rather than institutional corporate change
  • Presenting generic management experience without specific examples of managing campaign professionals
  • Demonstrating limited knowledge of current corporate animal welfare landscape (e.g., not knowing which major companies have made which commitments)
  • Using generic corporate engagement examples from unrelated industries without adapting them to food/animal welfare context

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to The Humane League!

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