Application Guide

How to Apply for Associate Director, Digital Marketing

at CurePSP

🏢 About CurePSP

CurePSP is a mission-driven nonprofit focused on finding a cure for progressive supranuclear palsy (PSP) and related neurodegenerative diseases. Working here means directly impacting patients and families through education, advocacy, and community engagement. The remote-first culture and small team environment offer autonomy and meaningful work.

About This Role

This role leads all digital marketing efforts for CurePSP, spanning social media, email, web, and paid channels to drive awareness, fundraising, and advocacy. You'll oversee content creation, audience engagement, and campaign optimization while managing systems and team members. The impact is direct: your strategies will help accelerate research and support those affected by PSP.

💡 A Day in the Life

Your day might start reviewing email campaign performance and social media analytics, then leading a team stand-up to prioritize content for the week. Afternoons could involve strategizing a new paid ad campaign for an upcoming fundraising event, meeting with the advocacy team to align messaging, and mentoring a junior marketer on A/B testing best practices.

🚀 Application Tools

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Interview Prep

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🎯 Who CurePSP Is Looking For

  • A digital marketing generalist with 5-7+ years of experience across social, email, web, and paid channels, ideally in nonprofit or healthcare advocacy.
  • Proven ability to craft compelling narratives for sensitive health topics, balancing education with empathy to engage patients, caregivers, and donors.
  • Data-driven decision-maker who can analyze metrics (e.g., engagement, conversion, ROI) and pivot campaigns to maximize impact with limited resources.
  • Strong project manager and mentor who can lead workflows, supervise junior team members, and collaborate cross-functionally in a remote environment.

📝 Tips for Applying to CurePSP

1

Highlight any experience with rare disease or neurodegenerative condition communities, as understanding PSP's unique audience is critical.

2

Quantify your digital marketing results (e.g., 'Increased email engagement by 30%' or 'Grew social following by 5K in 6 months').

3

Tailor your resume to emphasize multi-channel campaign strategy and team leadership, not just execution.

4

Show familiarity with CurePSP's current digital presence by referencing specific campaigns or content you'd improve.

5

Include examples of working with limited budgets or in nonprofit settings, as resourcefulness is key.

✉️ What to Emphasize in Your Cover Letter

["Express genuine passion for CurePSP's mission and understanding of PSP's impact on families.", 'Demonstrate experience integrating digital channels to achieve awareness and fundraising goals, with concrete examples.', "Highlight your leadership style and how you've mentored or supervised team members to achieve results.", 'Show strategic thinking by outlining a potential initial project or campaign idea for CurePSP.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read CurePSP's latest annual report and strategic plan to understand current priorities and challenges.
  • → Review their social media channels and email newsletters to assess current content and engagement levels.
  • → Learn about PSP basics and the patient journey to grasp the audience's emotional needs.
  • → Research competing nonprofits (e.g., CurePSP vs. PSP Association) to identify gaps in digital strategy.
Visit CurePSP's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you prioritize digital channels for CurePSP given limited budget and staff?
2 Describe a time you used data to pivot a campaign that wasn't performing well.
3 How do you approach content creation for a sensitive health topic like PSP?
4 What metrics would you use to measure success for a nonprofit digital marketing strategy?
5 Tell us about a time you led a team through a complex project with tight deadlines.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention PSP or CurePSP's specific programs.
  • Focusing only on B2C or for-profit experience without connecting it to nonprofit fundraising or advocacy.
  • Overlooking the team management aspect—this role supervises others, so show leadership examples.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to CurePSP!

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