Application Guide
How to Apply for Assistant Vice President, Audience Engagement & Growth
at Charities Aid Foundation
🏢 About Charities Aid Foundation
The Charities Aid Foundation (CAF) has a century-long legacy of innovation in philanthropy, distributing over $1.5 billion annually to social purpose organizations worldwide. As a global leader operating in the UK, US, and Canada, CAF works at the center of the giving world, partnering with donors and charities to accelerate progress toward a fair and sustainable future. Working here means being part of a mission-driven organization that has a tangible, global impact on charitable giving.
About This Role
As the Assistant Vice President of Audience Engagement & Growth, you will lead the development and execution of integrated strategies to elevate CAF America's visibility, deepen client engagement, and drive demand among prospective partners. Reporting to the Chief Philanthropy Officer, this role is pivotal in shaping how CAF America communicates its unique value proposition and grows its impact in the cross-border giving space. Your work will directly influence the organization's ability to connect donors with vetted charities worldwide, making a real difference in global philanthropy.
💡 A Day in the Life
A typical day might involve leading strategy meetings with your team to align on upcoming campaigns, reviewing engagement metrics and adjusting tactics, and meeting with the Chief Philanthropy Officer to report on progress. You'd also connect with external partners or donors to understand their needs and collaborate with the communications team to craft compelling content. Remote work means you'll manage your schedule, but you'll have regular virtual check-ins to stay connected with your team and stakeholders.
🚀 Application Tools
🎯 Who Charities Aid Foundation Is Looking For
- Proven experience in developing and executing integrated marketing and audience engagement strategies, ideally in the nonprofit, philanthropy, or financial services sectors.
- Strong leadership skills with a track record of managing and mentoring teams, and collaborating cross-functionally to achieve growth goals.
- Deep understanding of the philanthropic landscape, including donor behavior, cross-border giving, and the needs of social purpose organizations.
- Excellent communication and storytelling abilities, with the capacity to translate complex ideas into compelling narratives for diverse audiences.
- Data-driven mindset with experience using analytics to inform strategy and measure success.
📝 Tips for Applying to Charities Aid Foundation
Tailor your resume and cover letter to highlight your experience in audience engagement and growth, not just marketing or communications, and quantify your achievements (e.g., 'increased engagement by X%' or 'grew audience by Y').
Research CAF America's cross-border giving model and mention specific programs or initiatives (e.g., CAF America's vetted network of 1.9 million charities) in your application to show you understand their unique value proposition.
Emphasize any experience you have with both B2B and B2C audiences, as the role involves engaging corporate and individual donors, as well as charitable partners.
Showcase your leadership experience by providing examples of how you've built and led teams to achieve growth, especially in a remote or distributed environment.
In your cover letter, explicitly state why you're passionate about CAF's mission and how your background aligns with their 100-year legacy of innovation in giving.
✉️ What to Emphasize in Your Cover Letter
["Your strategic vision for audience engagement and growth, and how you've successfully implemented such strategies in the past.", "Your understanding of the philanthropic sector and CAF America's unique role in enabling cross-border giving.", 'Your leadership style and experience managing teams, particularly in a remote setting.', 'Your ability to build relationships with diverse stakeholders, from corporate donors to nonprofit partners.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Review CAF America's website and recent annual reports to understand their current messaging, programs, and impact metrics.
- → Read about CAF's history and its global presence, including CAF UK and CAF Canada, to understand the broader organizational context.
- → Look into recent news or press releases about CAF America, especially any new initiatives or partnerships in cross-border giving.
- → Familiarize yourself with the competitive landscape of cross-border giving intermediaries to understand CAF America's positioning.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic application that doesn't reference CAF's mission or the specifics of the role.
- Focusing too much on your own needs (e.g., flexibility, salary) rather than how you can contribute to the organization's goals.
- Underestimating the importance of data and analytics in audience engagement; be prepared to discuss how you've used metrics to drive decisions.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Charities Aid Foundation!