Application Guide

How to Apply for Account Executive (Northeast, Midwest, or Texas)

at Burro

🏢 About Burro

Burro is unique as the leading robotics company with the largest fleet of autonomous robots working outdoors commercially, specifically addressing critical labor shortages in agriculture and industrial sectors. Backed by top Agtech and autonomy investors, the company offers a mission-driven environment focused on freeing people from tedious work while fostering diverse perspectives and innovation.

About This Role

As an Account Executive for the Northeast, Midwest, or Texas regions, you'll be responsible for selling Burro's autonomous ground vehicle platform to farmers and industrial customers, directly contributing to solving labor shortages. This role involves managing the full sales cycle for a technical product that carries, tows, mows, and sprays, with a growing fleet of 500+ robots already deployed worldwide.

💡 A Day in the Life

A typical day involves conducting remote demos of Burro robots for agricultural producers, analyzing sales data in HubSpot to prioritize leads in your territory, and collaborating with the product team via Slack to address specific customer use cases. You'll spend significant time understanding individual farm operations to tailor solutions for labor-intensive tasks like harvest transport or repetitive spraying applications.

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Interview Prep

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🎯 Who Burro Is Looking For

  • Has 5+ years of strategic sales experience specifically with technical hardware products (not just software), preferably in agriculture, robotics, or industrial automation
  • Demonstrates a customer-centric, data-driven approach with proven ability to understand complex agricultural or industrial operational challenges
  • Is a self-starter who can work independently in a remote setting while effectively using sales tools like HubSpot CRM, Gong, and Apollo
  • Possesses excellent communication skills to articulate the value of autonomous robotics to farmers facing labor shortages and industrial customers in rail yards, solar farms, or construction sites

📝 Tips for Applying to Burro

1

Highlight specific experience selling technical hardware products (not just software) and quantify results with metrics relevant to agricultural or industrial sales

2

Demonstrate understanding of agricultural labor challenges by mentioning specific pain points Burro addresses, like harvest season staffing or repetitive transport tasks

3

Show familiarity with Burro's current deployments by referencing their 500+ robot fleet and specific use cases mentioned in their materials

4

Emphasize your ability to work remotely while covering large geographic territories in the Northeast, Midwest, or Texas regions

5

Include examples of using data-driven sales approaches with tools like HubSpot CRM and Gong, which are specifically mentioned in their requirements

✉️ What to Emphasize in Your Cover Letter

['Your specific experience selling technical hardware products to agricultural or industrial customers, with quantifiable results', 'Understanding of the labor shortage challenges in agriculture and how autonomous robotics provide solutions', 'Ability to work independently in a remote sales role while effectively using the specific tools mentioned (HubSpot CRM, Slack, Gong, Apollo)', "Why Burro's mission of freeing people from tedious work resonates with you personally or professionally"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Burro's specific use cases beyond agriculture (rail yards, solar farms, construction sites) and how they position as a 'Swiss Army knife of outdoor automation'
  • → The company's investors (S2G, Catalyst, Toyota Ventures, etc.) and what their backing indicates about Burro's market position
  • → Current agricultural labor shortage statistics and challenges in the Northeast, Midwest, or Texas regions specifically
  • → Competitive landscape in agricultural robotics and how Burro differentiates itself with 500+ deployed robots

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through your experience selling complex technical hardware products, specifically in agriculture or industrial sectors
2 How would you approach selling to a skeptical farmer who's never used robotics before?
3 Describe a data-driven sales process you've implemented and how you used tools like Gong or HubSpot CRM
4 What do you know about Burro's current deployments and how would you expand our presence in your assigned region?
5 How would you handle the challenge of selling a physical robot that requires understanding of agricultural operations versus a software product?
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⚠️ Common Mistakes to Avoid

  • Applying with only software sales experience when they specifically require technical product sales (hardware/robotics)
  • Generic sales approach without demonstrating understanding of agricultural operations or labor challenges
  • Failing to address how you'd work independently in a remote role covering large geographic territories

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Burro!

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