Senior Specialist - Marketing

Core responsibilities:

• Build and manage B2B-focused campaigns on Google Ads, StackAdapt, X ads and LinkedIn ads
• Develop paid media strategies for enterprise targets based on predictive and intent-based behavior
• Optimize campaigns for pipeline contribution, not just lead volume and flow
• Collaborate closely with content creation, web development, and other marketing teams to align AI-driven SEO strategies across channels

This role enables companies and governments to make confident decisions for the transition to a sustainable future by providing reliable data and analytics for the renewables, energy, and natural resources industries.

Required skills and experience:

• Proven PPC B2B digital marketing experience especially around paid media
• Proficiency in digital marketing tools and paid media platforms (e.g., Salesforce, Google Analytics, Google Looker Studio, LinkedIn Ads, Google Ads, X ads, StackAdapt, Supermetrics, and DreamData)
• Experience in planning and executing integrated digital paid media campaigns
• Strong project management skills and attention to detail

No specific benefits, compensation, or perks mentioned in the job description.

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries, providing reliable and actionable insight to lead the transition to a sustainable future.