VP of Marketing

As the VP of Marketing, you will:

• Serve as the organization's senior marketing strategist and storyteller, responsible for shaping, elevating, and scaling the national narrative of employee ownership.
• Set the overarching marketing vision, steward the brand, and ensure that our work advances awareness, engagement, and demand across various stakeholders.
• Lead a modern, data-savvy marketing function that leverages full-funnel strategies to drive website traffic, engagement, email acquisition, educational course sales, consultations, and high-quality leads.
• Manage a small marketing staff and freelance team and work in close partnership with other departments to align messaging, accelerate growth, and strengthen Project Equity's national leadership position.

This role creates positive change by advancing employee ownership to build community wealth, retain successful local businesses, create quality jobs, and address income and wealth inequality, thereby fostering resilient communities and economic security for employees.

Qualifications:

• Proven track record of building and scaling brands, and leading standout marketing and PR initiatives.
• Deeply experienced in marketing mix attribution, CRM and marketing automation, and digital analytics.
• Adept in leveraging social media across owned, earned, and paid channels to meaningfully grow engagement and drive action.
• Understanding of how to persuade, inspire, and mobilize audiences through compelling storytelling, with strong written, verbal, and visual communication skills.
• Leadership skills that motivate teams and create a high-trust, high-performance environment, with experience managing complex projects, budgets, partners, and timelines.

No specific compensation, perks, or culture highlights mentioned in the job description.

Project Equity grows community wealth by retaining successful local businesses through employee ownership transitions, working to advance employee ownership as a business succession strategy and create generative ecosystems to support such work nationally.