Vice President, Digital Marketing Specialist, Global Client Group

Define and implement a digital strategy and roadmap for institutional audiences, to include:

• UX and journey mapping across all digital touchpoints
• Development, implementation and maintenance of the digital customer acquisition funnel and lead generation strategy
• Create a proactive, data-driven process to keep our websites current and engaging for our target audiences
• Conduct competitive analysis and be aware of the latest tools, innovations and new digital features in the market to help support brand leadership
• Set benchmarks, success metrics and data mining to suggest improvements to reach target audiences

The candidate will oversee, manage and execute digital marketing initiatives across channels including websites, portals, email, social media, and digital paid media (SEM, paid social, syndication, etc). Day-to-day responsibilities will include:

• Email: Oversee the client communications email calendar across GCG; Standardize the end-to-end email campaign process; Build and execute email campaigns, including promotional blasts, welcome campaigns, drip campaigns, newsletters, fund updates, invitations and retention campaigns, Conduct A/B tests on subject lines, content, timing, and design to continuously optimize performance.
• List and lead generation: Work closely with Business Management & Technology teams to optimize the list generation process for target audiences via Salesforce; Create, maintain and grow email subscriber lists; work to identify data gaps to allow for increased targeting and defining marketing personas.
• Website: Optimize website content and campaign landing pages for the firm’s institutional audiences; Collaborate with designers, content writers, and other marketing team members in digital campaign development; Collaborate with digital and marketing teams to optimize content for search visibility and performance.
• Compliance: Stay informed and ensure compliance with all legal/regulatory guidelines and data privacy laws (CAN-SPAM, GDPR, etc.) as well as firm standards
• Reporting & Analytics: Monitor and report on campaign performance metrics such as open rates, CTRs, conversions, bounce rates, and unsubscribes. Report on campaign performance and ROI with actionable insights. Work with Business Management & IR teams to automate client engagement data for the sales teams.
• Team Leadership & Collaboration: Oversee digital marketing resources; Define and codify processes; Manage budgets across digital channels for maximum ROI; Communicate proactively with business, marketing, creative, brand and sales partners across the organization; Serve as the team’s digital specialist advising and guiding initiatives as needed.

This role creates positive change by increasing brand awareness, generating leads, and driving engagement for Brookfield's Global Client Group, ultimately supporting the firm's mission to provide insights and solutions for diverse investors worldwide.

• Bachelor’s degree in Marketing, Communications, or related field
• 8+ years of experience in digital and email marketing roles
• Experience working across digital mediums and working with multi-channel content distribution
• Proficiency with digital, email and CMS platforms including (or similar to) Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, etc
• Knowledge of HTML/CSS
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Strong knowledge of email best practices (deliverability, spam compliance, formatting, A/B testing, trigger, drip and welcome campaigns, benchmarking & performance analysis).
• A collaborative and problem-solving mindset.
• Attention to detail and strong organizational skills.

Salary Range: $180,000 - $200,000

Our compensation structure is comprised of a base salary and a short-term incentive program (cash bonus). Cash compensation tends to vary based on geography to account for local market conditions and is set to be market competitive. Compensation decisions are based on a number of factors including relative experience, overall years of experience, industry experience, education, and designations.

Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined.

Brookfield is one of the world’s largest alternative asset managers, distinguished by a 100+ year heritage of owning and operating assets and businesses that form the backbone of the global economy. Brookfield’s Global Client Group provides insights and solutions designed to meet the evolving needs of a diverse group of investors around the world.