Social Media Strategist

• Lead social media strategy for HEW's public-facing campaigns from initial design through content creation, implementation, and assessment
• Build and manage owned campaign social channels from scratch, creating and posting daily content in HEW's brand tone across all owned channels
• Develop compelling copy, graphics, GIFs, animations, and short-form videos that translate values-based narratives into accessible language based on audience and messaging research
• Monitor and track news, disinformation, and social conversations to identify opportunities for proactive narrative strategies or rapid response mobilization

This role transforms how America talks about racial health equity by supporting a powerful network of advocates with strategic communications tools and coordinated messaging that drives lasting narrative change, countering disinformation and shaping national discourse on racial health equity.

• Bachelor's degree in communications, public relations, digital media or media studies preferred (or equivalent experience)
• At least 5 years as a communications professional with experience administering social media platforms
• Demonstrated content creation experience with an artistic eye for design
• Experience with consumer brand social media strategy and/or nonprofit, association, or network partnership communications
• Deep commitment to social justice, equity values, and HEW's goals
• Proficiency with graphic design software (Adobe Suite, Canva, etc.)

Praxis offers a very competitive full-time benefits package including employer-sponsored health, dental, and vision insurance, paid sick leave, paid vacation (15 days in year one of employment), 15+ paid holidays per year, flexible spending accounts, 401k retirement plan with 6% employer match (immediately vested), reimbursement for cell phone and wireless internet usage as well as wellness costs, regular cost-of-living pay adjustments, and more.

Health Equity Works (HEW) seeks to transform how America talks about racial health equity by supporting a powerful network of advocates equipped with strategic communications tools, real-time intelligence, and coordinated messaging that drives lasting narrative change.