Senior Media Manager EMEA

• Define and lead the EMEA Media Strategy, with a strong emphasis on Traditional Media (TV, OOH, Radio, Print), while ensuring seamless integration with Digital and Omnichannel activities.
• Act as the main liaison between Global and EMEA teams, aligning on Media guidelines, planning principles, and KPIs, and ensuring countries fully understand and execute the strategy.
• Steer and support countries in developing effective media plans, ensuring optimal reach, frequency, GRPs, and budget allocation across the funnel.
• Monitor media performance across all channels—especially TV and other offline touchpoints—establishing KPIs, tracking tools, and efficiency measurements. Extract insights and translate them into actionable recommendations for continuous improvement.

This role creates positive change by driving innovation in media strategies across EMEA, ensuring effective communication that reaches diverse audiences and supports regional business goals.

• Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management
• 5-8 years of mixed working experience in a media agency and a FMCG company
• Proven experience in Media/Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media management
• Good technical knowledge of relevant digital tools for analytics & data management

No specific compensation, perks, or culture highlights mentioned in the description.

The Freudenberg Group is an equal opportunity employer committed to diversity and inclusion, providing employment opportunities to all applicants without discrimination based on various protected characteristics.